Ecommerce Coordinator

Malbon•Santa Monica, CA

2d•$70,000 - $75,000•Hybrid

About The Position

Reporting directly to the VP, Digital, the Ecommerce Coordinator supports the day-to-day execution of the DTC business across Shopify, email, and SMS. This role partners closely with the Ecommerce Manager and CRM Manager to keep the site accurate and launch-ready, build and deploy customer communications, and ensure a seamless experience across digital touchpoints. The ideal candidate is a highly organized, detail-oriented operator who is comfortable moving between site updates, campaign execution, quality assurance, reporting, and cross-functional coordination in a fast-paced, creative environment.

Requirements

Bachelor's degree in Marketing, Business, Ecommerce, Communications, or a related field, or equivalent practical experience
1-3 years of experience in ecommerce operations, site merchandising, CRM, email/SMS marketing, or digital marketing, ideally within fashion, apparel, lifestyle, or DTC retail
Familiarity with ecommerce analytics and reporting tools, including Shopify Analytics, Google Analytics, Excel, or Google Sheets
Exceptional attention to detail and strong QA instincts, with the ability to catch errors before they reach the customer
Highly organized and able to manage multiple deadlines, campaigns, and launches without losing accuracy or follow-through
Strong written and verbal communication skills and the ability to collaborate across teams, and external partners.
Technical curiosity and comfort learning new platforms, troubleshooting issues, and working within data-driven workflows
Proficiency in Excel or Google Sheets, with the ability to organize data, pull reports, and identify trends
Customer-first mindset with a strong visual eye for brand consistency, merchandising, and intuitive site experience
Proactive, accountable, flexible, and comfortable working in a fast-paced, high-growth, creative environment

Nice To Haves

Hands-on experience working in Shopify, including product setup, collections, site content, merchandising, and launch QA
Experience building and deploying campaigns in an email service provider and SMS platform
Basic knowledge of HTML/CSS, UTM tracking, deliverability, CAN-SPAM, and TCPA is a plus

Responsibilities

Execute day-to-day updates in Shopify, including product and variant setup, pricing, imagery, descriptions, tags, collections, metafields, SEO fields, navigation, landing pages, and promotional content
Support launches, collaborations, campaigns, and promotions from setup through go-live, ensuring all site elements are accurate, complete, and on time
Maintain collection merchandising, categorization, sorting, filters, badges, redirects, and product availability to improve discoverability and conversion
Conduct QA across desktop and mobile, resolve straightforward issues, and escalate bugs or platform problems to the appropriate partner
Document processes, launch checklists, promotional setup requirements, and recurring site-maintenance workflows
Setup, QA, schedule, and deploy email and SMS campaigns based on the marketing calendar and approved briefs
Validate copy, imagery, links, products, promotional details, parameters, audience segments, suppression rules, timing, and mobile rendering before launch
Support automated lifecycle communications, including welcome, browse and cart abandonment, back-in-stock, post-purchase, and win-back programs
Ensure messaging aligns with brand priorities, and the onsite customer experience
Assist with audience segmentation, personalization, test setup, and basic troubleshooting within email and SMS platforms
Prepare and maintain recurring reporting across conversion rate, average order value, product/collection performance, engagement, revenue, trends, and other key metrics
Support A/B testing across site experiences and CRM campaigns
Review analytics, customer feedback, session recordings, and site behavior to identify errors, friction points, and opportunities for improvement
Maintain centralized logs for tests, site issues, campaign learnings, and recurring customer pain points
Manage launch checklists, campaign timelines, asset trackers, and project tasks to keep deliverables moving from brief through deployment
Follow up with cross-functional partners to ensure product information, creative assets, copy, approvals, and inventory inputs are delivered on time
Maintain documentation for Shopify standards, CRM deployment processes, QA checklists, naming conventions, and recurring workflows
Support platform and process improvements that reduce manual work, improve accuracy, and strengthen the customer experience
Stay current on ecommerce, CRM, and digital retail best practices, bringing forward relevant competitive examples and ideas