eCommerce Channels Manager

Five Guys•Alexandria, VA

10h•Onsite

About The Position

The eCommerce Channel Manager involves managing and optimizing online sales channels to drive revenue and growth by creating and executing channel strategies. This includes directly overseeing the Five Guys ordering app and website; managing the content, layout, promotions, UI/UX optimization, A & B testing, driving traffic, conversion and revenue through those channels. Analyze performance data and collaborate heavily with cross-functional teams like Marketing, IT, Operations, and Innovation. The eCommerce Channels Manager is responsible for working with Five Guys’ partners to develop, maintain, and optimize the company's ordering website and app platforms to increase revenue, expand market share, and enhance brand reach.

Requirements

4 year college Degree required. Degree in Business, Marketing, or similar preferred
7-10 years in food industry eCommerce operations, online marketplace management, ordering websites, apps, preferably with a background in driving digital adoption.
Excellent verbal and written skills are necessary.
The ability to read, write and comprehend complex instructions and correspondences is necessary.
Requires the ability to read, analyze, create and interpret general business memos and documents.
Proficient business math skills, including the ability to interpret performance metrics, calculate percentages (e.g., conversion rate, growth, and margin), and use spreadsheets to analyze data.
Pragmatic analyzing skills and problem-solving abilities.
Exceptional computer skills required in Microsoft Office Suite, Internet, and other appropriate software

Responsibilities

Develop and execute digital sales strategies to drive traffic, conversion, and revenue growth
Manage the Five Guys App & Ordering Website’s UI/UX to ensure the best-in-class and frictionless customer experience online and in app.
Connects product development, restaurant technology, and marketing to deliver seamless and uniform digital experiences that drive business results.
Optimize eCommerce channel performance across brand sites and app for delivery and order ahead.
Identify opportunities for restaurant team members to improve digital order flow, guest handoff, and app engagement within the store experience.
Develop commercial business plans to size and prioritize eCommerce opportunities based on revenue potential, guest impact, and operational feasibility.
Manage ordering website & app content, development, digital marketing, and user experience to drive revenue and growth.
Monitor analytics and KPIs to identify growth opportunities, improve conversion funnels, and reduce friction in the purchase journey.
Negotiate and manage contracts and agreements with eCommerce channel partners.
Lead any necessary RFIs/RFPs of eCommerce platforms.