ECommerce Manager

Alfred Kärcher SE & Co. KG•Aurora, CO

22h•$90,000 - $105,000

About The Position

The ECommerce Manager will define, set, and execute the strategic direction, vision, and business plan for Karcher's presence on Amazon and other key marketplaces. This role involves establishing and delivering ambitious sales goals, developing pricing and promotional strategies, and identifying new product opportunities. The manager will oversee marketplace operations, including marketing, content optimization, and promotional execution, while also ensuring account health through diligent tracking of operational metrics and proactive issue resolution. Additionally, the role requires building strong relationships with marketplace managers, generating insightful reports, and staying current with e-commerce trends. Collaboration with internal teams such as Marketing, Sales Operations, Forecasting, Planning, Sales, and IT is crucial for achieving channel growth objectives.

Requirements

Bachelor’s degree in Merchandising, Marketing, Business, Economics, Communications, or a related field; or 4+ years of directly relevant experience in marketing, sales, or successful management of Amazon and other e-commerce platforms.
Strong preference for candidates with Amazon Vendor Central (VC) experience; Seller Central experience is a plus.
Demonstrated success in growing visibility and sales on online marketplaces, ideally with existing brands and products.
Deep understanding of the strategies required to win and drive significant sales growth across multiple e-commerce platforms simultaneously.
Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and persuasively.
Proven high business acumen, showcasing the ability to identify and capitalize on opportunities in a fast-paced online retail environment.
Exceptional data analysis skills with a proven ability to derive meaningful, actionable insights from complex datasets.
Ability to work cross-functionally and effectively with diverse teams including E-commerce, Marketing, IT, Sales Operations, and Customer Service.
Strong project management skills, with a track record as a self-starter accustomed to leading projects with minimal supervision.
Advanced proficiency in Google Suite applications (Sheets, Docs, Slides).

Nice To Haves

Seller Central experience is a plus.

Responsibilities

Define, set, and execute the strategic direction, vision, and business plan for Karcher's presence on Amazon and other key marketplaces.
Establish and deliver ambitious sales goals, providing regular, accurate forecast updates to monitor progress against monthly, quarterly, and annual targets.
Develop and execute comprehensive pricing and promotional strategies that drive top-line growth while strictly adhering to company cross-channel pricing policies.
Proactively identify and capitalize on new product opportunities and emerging marketplace channels.
Oversee and enhance all marketplace activities, including Amazon marketing, product listings, content optimization, and promotional execution.
Partner with Marketing and Content teams to optimize product listings for maximum visibility and search ranking, leveraging robust keyword research, competitor analysis, and rich media assets.
Develop an intimate understanding of each product category's top sellers, competitive landscape, and growth opportunities, leveraging this insight to gain a competitive advantage for Karcher products.
Align closely with the Marketing team to implement effective marketing campaigns within each category, developing business plans with clear growth goals and ROI analysis.
Oversee and continuously improve logistical operations, including order fulfillment, demand planning, and the seamless integration of marketplace channels into Karcher's day-to-day operations.
Maintain a healthy account status by diligently tracking and improving all key operational metrics: on-hand inventory, sell-through rates, product reviews, chargebacks, and compliance violations.
Proactively identify and resolve platform-specific issues, addressing root causes to ensure smooth operations.
Ensure the accuracy and efficiency of order flow, adapting swiftly to the constant evolution of Amazon and marketplace rules and requirements.
Establish and maintain strong, positive relationships with Amazon and other Marketplace Vendor Managers and Merchants.
Generate comprehensive ad-hoc reports for upper management and cross-functional teams, providing insightful analysis of marketplace performance.
Stay up-to-date on best practices and emerging trends within Amazon and the broader e-commerce marketplace landscape.
Collaborate closely with internal teams, including Marketing, Sales Operations, Forecasting, Planning, Sales, and IT, to achieve overarching channel growth objectives.