E-Commerce & Social Media Specialist

Scouting America•Charlotte, NC

1d•Hybrid

About The Position

The E-Commerce & Social Media Specialist applies knowledge of digital marketing, e-commerce, and AI-enabled marketing technologies to support e-commerce and multichannel initiatives. This role involves developing and implementing social media strategies and content across multiple platforms, utilizing both tactical execution and AI-assisted tools to optimize engagement and sales. It's a hands-on position responsible for leading strategy, creating compelling content, managing online communities, and demonstrating ROI for social media and digital marketing efforts. Secondary responsibilities include executing e-mail and SMS campaigns, supporting paid media efforts, and assisting with website content updates. The specialist will use analytical and AI-driven tools to evaluate performance across various channels to maximize results and inform continuous optimization.

Requirements

Bachelor's Degree in Marketing, Business, Communication, or a related field from an accredited college or university.
Minimum of 4 years of experience in E-Commerce and digital marketing.
Professional experience with implementing social media strategies.
Knowledge of Klaviyo (or other e-mail/SMS platforms).
Knowledge of Hootsuite.
Knowledge of Meta Business Manager.
Knowledge of Instagram, Facebook, TikTok.
Knowledge of AI-enabled marketing and content tools (e.g., generative AI for copy, imagery, and ideation).
Knowledge of content creation best practices.
Knowledge of PPC concepts.
Knowledge of data analytics and AI assisted reporting tools (GA4 preferred).
Knowledge of basic HTML for digital content.
Knowledge of Magento 2.2 CMS.
Knowledge of B2B and B2C e-commerce workflows.
Knowledge of end-to-end digital marketing automation and customer engagement.
Skill in E-mail and SMS marketing execution.
Skill in organic social media management and community engagement.
Skill in supporting paid media initiatives.
Skill in using AI tools to accelerate content development, personalization, and testing.
Skill in analyzing marketing data to identify trends and AI generated insights and optimization opportunities.
Skill in coordinating cross channel campaigns.
Skill in creating on brand digital content.
Skill in organizing projects, managing deadlines, and communicating effectively with internal and external partners.
Ability to apply A/B testing, segmentation, personalization, and AI driven optimization strategies to improve campaign performance.
Ability to ensure consistent messaging and creative alignment across digital channels.
Ability to interpret analytics and AI generated insights to generate actionable insights.
Ability to maintain accurate and timely content updates within Magento.
Ability to collaborate cross functionally to support integrated, data driven marketing initiatives.
Ability to exercise sound judgment in the ethical and responsible use of AI technologies.

Nice To Haves

Experience using AI-enabled marketing or content tools is strongly preferred.

Responsibilities

Sets the vision and manages overall content strategy and social performance aligned with the organization’s goals, values, and target audiences.
Leverages AI assisted content ideation, trend analysis, and performance insights to enhance relevance and efficiency.
Stays updated on the latest social media trends and evolving AI capabilities and platform best practices.
Collaborates with cross-functional departments, Councils, volunteers, stakeholders, and external partners to align social media efforts with broader marketing initiatives.
Monitors social media channels for potential reputation risks and emerging sentiment using both manual review and AI supported social listening tools and addresses them promptly.
Develops crisis communication protocols and collaborates with the communications team to manage sensitive situations effectively.
Builds, schedules, and optimizes e-mail and SMS campaigns in Klaviyo, using UTMs, segmentation, dynamic personalization, AI supported send time optimization, A/B testing, and mobile first best practices.
Supports paid media efforts by assisting with campaign coordination and performance analysis, including the use of AI driven insights for audience targeting and optimization.
Assists with website content updates in Magento, ensuring accuracy, promotional readiness, SEO optimization, and alignment with ongoing marketing campaigns, leveraging AI tools where appropriate.
Performs other job-related duties as assigned.