E-Commerce Product Manager

Turn5, Inc. • Paoli, PA

8d

About The Position

Turn5 is a leading e-commerce retailer specializing in automotive aftermarket products for muscle cars, trucks, and off-road vehicles, with brands like AmericanMuscle.com, ExtremeTerrain.com, and AmericanTrucks.com. They also cater to classic car enthusiasts through their acquisition of Eckler’s. Turn5 is dedicated to creating meaningful customer experiences throughout their journey, from product customization to providing educational content and user-generated inspiration. As a Product Manager at Turn5, reporting to the Chief Marketing Officer, you will be responsible for core areas of the e-commerce experience. This includes defining the product vision, aligning it with business and customer impact, building the backlog, and managing initiatives through to completion. This is a high-impact role where you will influence how millions of customers interact with the company's websites. You will collaborate with a team of Product Managers, a Product Owner, a Delivery Manager, technical subject-matter experts, and partners in engineering, UX, Research, IT, and marketing. The ideal candidate will be adept at partnering with research teams, writing user stories, running discovery sessions, and managing day-to-day project execution.

Requirements

• Excellent written and oral communication skills, including strong presentation and public speaking ability — you'll need to communicate clearly with team members, other departments, upper management, and customers.
• 5+ years of experience owning a product backlog and managing the projects that come out of it end-to-end, ideally in a DTC ecommerce environment
• Proven success leading cross-functional teams and launching high-impact web features, including hands-on project management of the work through delivery
• Track record of partnering with engineers to scope technically feasible solutions, even without an engineering background yourself
• Experience defining what success looks like for an initiative and using results — data, VOC — to iterate after launch.
• Familiarity with Agile methodologies and tools (e.g., Jira, Confluence)

Nice To Haves

• Experience with automotive aftermarket, fitment-based ecommerce, or personalization platforms

Responsibilities

• Partner with user research and key stakeholders to maintain a clear, current view of the product vision, and translate it into a prioritized roadmap for high-value ecommerce capabilities (e.g. search, fitment, PDP, checkout, personalization).
• Participate in regular discovery sessions with internal teams and customers to surface pain points, unmet needs, and feature opportunities.
• Own and prioritize the backlog for your product area based on business impact, customer insight, and technical level of effort, partnering with Research and the CMO's team to shape what success looks like for each initiative.
• Develop clear product requirements, user stories, and success criteria, partnering with UX and marketing to make sure the experience and messaging land the way the vision intends.
• Dig into the technical details and the organizational ones — aligning with engineering, data, and other teams on what's needed, in what format, and by when — so each initiative has a solution that's not just well-scoped, but actually implementable.
• Stay engaged with your initiatives from definition through implementation and launch, partnering with your Product Owner, Delivery Manager, and technical SMEs to keep solutions well-scoped and on track — you're the throughline who keeps the right people aligned, dependencies sequenced, and the path clear for execution to keep moving.
• Manage the day-to-day execution of your projects: track progress, unblock issues, adjust scope or approach as needed, and keep stakeholders informed.
• Collaborate with engineering and design to define MVPs and iterate toward scalable solutions.
• Partner with the research team to analyze opportunities, design experiments, and interpret results — using what we learn to validate ideas before investing in them, measure impact after launch, and iterate as needed to ensure success.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed