Planner, eCommerce (TNF AMER)

VF Corporation•Denver, CO

2d•Hybrid

About The Position

The E‑Commerce Planner for TNF AMER DTC is responsible for in‑season sales, margin, and inventory planning for the digital channel, ensuring financial targets are achieved while delivering a premium, seamless online consumer experience. This role owns the financial forecast, Open‑to‑Buy (OTB), and trading plans for e‑commerce, partnering closely with E‑Comm Merchandising, Site Ops, Marketing, Allocation, and Analytics teams. The Planner balances growth, availability, and profitability by leveraging data‑driven insights to optimize sell‑through, inventory health, and promotional effectiveness while supporting digital brand and consumer strategies. This role will operate on a hybrid schedule out of our HQ in Denver, CO 3 days a week.

Requirements

Bachelor’s degree in business, Finance, Merchandising, Analytics, or a related field preferred
3–5+ years of experience in retail or e‑commerce planning, forecasting, or financial analysis
Strong analytical skills with the ability to manage large, dynamic data sets
Deep understanding of demand forecasting, OTB management, and digital retail KPIs
Advanced Excel skills and experience with planning and analytics tools, with a willingness to learn and adapt to new AI processes.

Nice To Haves

Experience planning within a DTC e‑commerce environment
Understanding of digital metrics such as conversion, traffic, AUR, and sell‑through
Strong communication skills and comfort influencing cross‑functional partners
Ability to operate in a fast‑paced, test‑and‑learn environment

Responsibilities

Own and manage e‑commerce sales, inventory, and margin forecasts at multiple levels, identifying risks and opportunities to maximize digital performance.
Manage e‑commerce Open‑to‑Buy, reconciling receipts, sales, markdowns, and inventory on hand, and re‑forecasting based on real‑time performance and demand signals.
Contribute to daily and weekly business reviews, driving actions around pricing, promotions, inventory depth, and flow to optimize conversion, sell‑through, and profitability.
Partner with E‑Commerce and Marketing teams to plan, forecast, and evaluate promotions and markdowns, ensuring alignment with financial targets and brand strategy.
Work closely with Merchandising, Supply Chain, Digital Experience, and Analytics teams to ensure inventory availability supports online storytelling, launch moments, and peak events.
Translate complex data into clear insights, scenarios, and recommendations for leadership and cross‑functional partners.