Responsible for optimizing the user experience of AF Group digital properties by creating information architecture and interaction design deliverables and leading the consistent implementation of User Centered Design (UCD) techniques and methods. Performs UCD methods, such as user research, personas, user journey mapping, wireframing, and user testing to develop the user experience of AF Group websites and mobile applications. Works collaboratively with Content Strategy, Visual Design, Analytics, and Tech teams to gather and synthesize requirements and develop design strategies and specifications. Mentors colleagues and business subject matter experts on UCD methods and best practices, advocating for the user while considering business objectives. Plans and leads discovery and design research to inform UX vision and design; participates in design strategy activities that set experience direction for products; plans, specifies, and articulates design solutions through wireframes, prototypes, and other design documents; and participates in innovation activities while seeking opportunities for innovation and improvement in daily activities and core skills.
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Job Type
Full-time
Career Level
Senior