Dual Sales Director

MCR Hotels•Charlotte, NC

1d•Hybrid

About The Position

The Dual Sales Director will be responsible for meeting and exceeding group booking goals, increasing average daily rate and occupancy growth, growing market share on an annual basis, revenue maximization, expense control, and sales and/or events department oversight. This role also involves maintaining client relationships and networking. The MCR standard emphasizes cleanliness, friendliness, well-organized, and safe hotels for guests. The Director of Sales is expected to proactively develop action plans, conduct site inspections, and execute strategic plans to achieve optimal occupancy and ADR growth. They will coordinate with revenue and pricing teams to build pipelines, secure new business, and maximize total revenues while controlling expenses to meet profitability objectives. The role includes overseeing the hotel sales function, generating proposals, writing contracts, and managing customer correspondence. Event management for group bookings is also a key responsibility, ensuring a seamless on-property experience with friendly service. Maintaining strong relationships with clients, third-party meeting planners, and other lead generators is crucial, as is maintaining visibility in the local community and industry organizations through positive representation at various events and calls. Attendance at required meetings and functions, even outside typical office hours, is expected.

Requirements

Possess highly developed verbal & written communication skills.
Ability to influence others, negotiate, provide friendly service and possess professional selling skills.
Must be able to work independently and simultaneously manage multiple tasks.
Must have attention to detail, meet deadlines and demonstrate strong organization and presentation skills.
Read, write, understand and communicate with others effectively using the English language.
Read and interpret documents in English, such as safety rules, operating and maintenance instructions, and procedure manuals, newspapers, periodicals, journals, and manuals.
Write routine reports, correspondence, business letters, summaries, and reports in English using prescribed format, and conforming to all rules of punctuation, grammar, diction, and style.
Ability to speak effectively in English before groups such as customers or employees.
Read and interpret business records and statistical reports in English.

Nice To Haves

Bachelor’s or Associate’s Degree Preferred.
Previous supervisory experience preferred.
Progressive experience in the hospitality, hotel, restaurant, or service industry, including Rooms and Food & Beverage departments preferred.
Must have a positive attitude and willingness to learn.

Responsibilities

Meeting and Exceeding Group Booking Goals
Increase Average Daily Rate and Occupancy Growth
Growing Market Share on Annual Basis
Revenue Maximization and Expense Control
Sales and/or Events Department Oversight
Maintain Client Relationships & Networking
Proactively develop quantifiable action plans and conduct site inspections.
Develop and execute strategic plans in support of achieving optimal occupancy and ADR growth.
Coordinate with revenue and pricing team to focus on building pipelines for key dates and soft periods.
Secures new business and demonstrates the ability to be proactive.
Maximize total revenues and control expenses to meet and exceed hotel profitability objectives.
Oversee operations of the hotel sales function including sales, follow-up and sales administration.
Execute and support the operational aspects of business booked, including generating proposals, writing contracts and customer correspondence.
Oversee the event management of group bookings and ensure seamless on-property experience with friendly service for all contracted customers.
Build and maintain professional and active relationships with clients, third-party meeting planners, referral sites, and other key sources as lead generators.
Maintain strong visibility in local community and industry organizations by positively representing the hotel on site visits, trade shows, and sales calls.
Attend any meetings and any other functions required by the hotel or management, even outside typical office hours.