DTC Strategist

SocialCommerceClub

4d•Remote

About The Position

As a Growth Strategist, you’ll be the primary owner of client relationships, strategy development, and performance delivery. You’ll work closely with creative, media buying, retention, and CRO teammates to turn performance insights into scalable results. You will also work closely with TikTok Shop strategists on clients in our Unified service. This is a full-time remote role.

Requirements

5+ years in performance marketing (agency or in-house)
5+ years in client-facing roles managing paid media accounts
Strong background with Facebook, Google Ads, and performance analytics
Proven experience managing clients spending $100K+/month
Experience managing 5–10+ accounts concurrently
Ability to lead a small team and delegate tasks effectively
Data-driven mindset and strong command of eComm metrics (MER, CAC, AOV, LTV)
Excellent written and verbal English communication
Proactive, independent, and motivated to find solutions
Entrepreneurial approach—you take ownership of outcomes

Nice To Haves

Experience with Klaviyo or other email platforms
Familiarity with CRO, landing page testing, and Amazon Ads
Background in influencer, affiliate, or organic content strategy
Experience with TikTok Shop

Responsibilities

Serve as the primary point of contact for clients
Develop and maintain deep understanding of client goals, audiences, and margins
Own onboarding, strategy, execution roadmap development, and performance planning
Build trust and deliver clarity through proactive, transparent communication
Oversee paid media strategy across Meta, Google, TikTok, and YouTube, including whitelisting campaigns
Collaborate with media buyers to ensure campaigns scale profitably
Identify opportunities for account expansion and upsell services
Stay hands-on when needed—able to jump into platform execution when required
Partner with designers and copywriters to brief and iterate on ad creative
Use performance data and customer insights to inform creative direction
Test UGC, graphic, and video, and landing page variants to improve conversion rates
Utilize creator content from TikTok Shop across multiple platforms
Own weekly/monthly reporting, focusing on clear KPI delivery and ROI context
Translate complex performance data into clear, actionable insights for clients
Adjust strategies based on performance trends and testing results
Work within a cross-functional pod (media buyer, designer, and CRO specialist, as well as TikTok Shop Strategists)
Delegate effectively while ensuring high execution standards
Collaborate with leadership to improve team process, velocity, and output
Lead internal strategy reviews and platform learning sessions
Stay up-to-date on industry changes (iOS updates, platform shifts, etc.)
Test and document new tactics, tools, and creative formats