DTC Demand Planner

Kontoor Brands, Inc.•Greensboro, NC

About The Position

The DTC Demand Planner owns demand forecasting across e-commerce, full-price stores, and outlet locations. The role focuses on forecast accuracy by channel and product, reducing forecast bias, and clearly communicating risks and opportunities. The planner translates financial and assortment plans into unit demand forecasts that support inventory, receipt, and supply decisions, and applies appropriate methods to core, carryover, seasonal, fashion, promotional, and end-of-life products. This individual-contributor role calls for an analytically strong planner who can connect consumer demand, channel behavior, and business strategy to produce actionable forecasts. The planner manages statistical and judgmental forecasts within approved calendars, hierarchies, and planning guardrails, and communicates complex demand signals clearly to cross-functional partners.

Requirements

Bachelor's degree in Business, Merchandising, Supply Chain, Finance, Analytics, or a related field, or equivalent relevant experience.
At least 3 years of experience in demand planning, merchandise planning, forecasting, inventory management, or a related analytical role.
Strong knowledge of retail math, forecasting principles, product lifecycle, seasonality, promotions, and inventory productivity.
Advanced Excel skills, including pivot tables, lookups, conditional logic, scenario analysis, and working with large data sets.
Ability to balance channel-specific demand with a total omni-channel DTC perspective.
Disciplined forecast management and the ability to make complex demand signals clear to cross-functional partners.

Nice To Haves

Apparel experience.
Experience with enterprise planning or forecasting systems.

Responsibilities

Forecast demand by channel and product across e-commerce, full-price stores, and outlet formats.
Manage rolling 18-month forecast accuracy and translate financial and assortment plans into unit demand forecasts supporting inventory, receipt, and supply decisions.
Apply appropriate forecasting methods to core, carryover, seasonal, fashion, promotional, and end-of-life products.
Lead recurring demand reviews, communicating forecast changes, assumptions, risks, opportunities, and recommended actions.
Partner with Merchandise Planning and Merchandising on assortment intent, investment priorities, product lifecycle, pricing, and promotions.
Work with Supply Chain, Allocation, Replenishment, and Finance to align demand, inventory, receipts, and financial outlooks.
Contribute demand insights to seasonal hindsight and continuous improvement of forecasting processes and tools.
Develop and refresh demand curves for waist, inseam, and size combinations by channel and product profile.
Own the statistical and judgmental demand forecast within approved calendars, hierarchies, and planning guardrails.
Recommend forecast overrides, demand scenarios, inventory priorities, and channel shifts based on quantified demand signals.
Escalate material forecast gaps, bias, supply constraints, launch risk, demand volatility, and misalignment between demand, inventory, and financial plans.