DTC Demand Planner

Kontoor Brands • Greensboro, NC

4d

About The Position

The DTC Demand Planner owns demand forecasting across e-commerce, full-price stores, and outlet locations. The role is accountable for channel-level forecast accuracy, interpreting product demand signals, reducing forecast bias, and clearly communicating risks and opportunities. The planner translates financial and assortment plans into unit forecasts that support inventory, receipt, and supply decisions, using methods appropriate to different product types and lifecycle stages.

This individual contributor role requires an analytically strong planner who can connect consumer demand, channel behavior, and business strategy into an actionable forecast. The position calls for disciplined forecast management and the ability to make complex demand signals clear to cross-functional partners. The planner leads recurring demand reviews and works with teams across planning, merchandising, supply chain, allocation, replenishment, and finance to align demand, inventory, receipts, and financial outlooks.

Requirements

• Bachelor's degree in Business, Merchandising, Supply Chain, Finance, Analytics, or a related field, or equivalent relevant experience.
• At least 3 years of experience in demand planning, merchandise planning, forecasting, inventory management, or a related analytical role.
• Strong knowledge of retail math, forecasting principles, product lifecycle, seasonality, promotions, and inventory productivity.
• Advanced Excel skills, including pivot tables, lookups, conditional logic, scenario analysis, and working with large data sets.
• Ability to balance channel-specific demand with a total omni-channel DTC perspective.
• Disciplined forecast management and ability to communicate complex demand signals clearly to cross-functional partners.

Nice To Haves

• Apparel experience.
• Experience with enterprise planning or forecasting systems.

Responsibilities

• Forecast demand by channel and product demand signals across e-commerce, full-price stores, and outlet formats.
• Manage forecast accuracy on a rolling 18-month basis.
• Translate financial and assortment plans into unit demand forecasts supporting inventory, receipt, and supply decisions.
• Apply appropriate forecasting methods to core, carryover, seasonal, fashion, promotional, and end-of-life products.
• Lead recurring demand reviews, communicating forecast changes, assumptions, risks, opportunities, and recommended actions.
• Partner with Merchandise Planning and Merchandising on assortment intent, investment priorities, product lifecycle, pricing, and promotions.
• Work with Supply Chain, Allocation, Replenishment, and Finance to align demand, inventory, receipts, and financial outlooks.
• Contribute demand insights to seasonal hindsight and continuous improvement of forecasting processes and tools.
• Develop and refresh demand curves for waist, inseam, and size combinations by channel and product profile.
• Own the statistical and judgmental demand forecast within approved calendar, hierarchy, and planning guardrails.
• Recommend forecast overrides, demand scenarios, inventory priorities, and channel shifts based on quantified demand signals.
• Escalate material forecast gaps, bias, supply constraints, launch risk, demand volatility, and misalignment between demand, inventory, and financial plans.

Benefits

• Comprehensive benefits package with choice and flexibility.
• Resources supporting physical, emotional, social, and financial wellbeing.
• Discounts on company apparel.
• Four weeks of paid parental leave for eligible employees who are new parents.
• Flexible Fridays.
• Tuition reimbursement.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level