Downstream Marketing Manager- ASC - (Remote)

Stryker•Redmond, WA

3d•$118,000 - $255,700•Hybrid

About The Position

We are seeking a dynamic Marketing Manager to develop go to market strategies for Stryker's Sustainability Solutions. This individual will be responsible for driving the annual marketing strategy with emphasis on ASC market. The role requires building strong relationships with customers and collaborating closely with the sales team to deliver impactful results. Success in this position demands comfort in a fast-paced, competitive environment and the ability to balance multiple priorities with excellence. In this role, you will be required to travel up to 40%. Some months are heavier than others based on trade shows. Our ideal candidate is located within close proximity to a Stryker facility, as this role will require periodic travel to those locations.

Requirements

Bachelor’s degree required
8+ years of work experience required
Excellent presentation and interpersonal communication skills
Strong analytical and problem-solving skills
Ability to manage multiple projects while delivering on established timelines
Ability to be persuasive in the absence of organizational authority
Must be able to understand and work within complex interdivisional procedures and policies
Healthcare industry experience
Proven ability to create commercial strategies
Value propositions, targeted segmentation

Nice To Haves

MBA preferred
5+ years in medical device or marketing/sales experience
Experience in reprocessing
Experience in change management
Sales of medical devices
Experience in ASC markets

Responsibilities

Interpret competitive analysis and incorporate into marketing strategies across different channels (ASC, Distribution).
Compare, contrast, and anticipate different types of competition.
Monitor market activity, penetration and competitive wins or losses against key competitors.
Tailor marketing strategies to meet both current and future customer needs.
Drive segmentation methods to improve commercial efficiency.
Ensure ASC-specific messaging is tailored, aligned with, and reinforces broader business priorities and key messages.
Execute on the segmentation variable and seek evidence that focus on the segmentation variable delivers competitive advantage.
Lead the value proposition development work including customer beliefs and behaviors, main and dynamic variables and reasons to believe brand value.
Develop clearly written targeting and positioning statements that align the strategic and executional plans and commercial resources for execution.
Understand loyalty composition of the customer base.
Understand market dynamics that may impact Marketing Objectives in the future and make proactive recommendations to marketing strategy anticipating future market.
Define opportunity and estimate effort to target the various ownership structures within the ASC market.
Continually monitor and evaluate current market strategy and make recommendations on new source of volume strategies.
Establish metrics and goals/success criteria and milestones.
Establish short-range and long-range improvement goals for own function and develop action plans to achieve those goals.
Mentor, develop and influence across the business, intentionally building cross-divisional relationships.
Demonstrate financial acumen.
Develop key relationships with industry/market thought leaders, organizations, and institutions, in collaboration with other marketing leaders.
Routinely make decisions which may affect immediate operations and have a divisional impact.