Division Manager of Digital Marketing

Rural King Supply • Mattoon, IL

9d • $80,000 - $95,000 • Onsite

About The Position

As a Division Manager of Digital Marketing, you will be responsible for leading the strategy, execution, and optimization of digital marketing programs that drive customer acquisition, engagement, retention, and revenue growth. This role oversees performance marketing, SEO, paid media, social media, analytics, and emerging digital channels while ensuring alignment with overall business and brand objectives. The position partners closely with merchandising, e-commerce, creative, IT, and analytics teams to deliver measurable business results.

Requirements

• Bachelor’s degree in marketing, Business, Communications, Analytics, or a related field; MBA preferred.
• 8–12+ years of digital marketing experience, including 3–5+ years leading high-performing teams.
• Experience in retail, e-commerce, omnichannel, or consumer-facing brands preferred.
• Proven success managing and optimizing multi-million-dollar media budgets, including forecasting and allocation.
• Expertise in Paid Search platforms, including Google Ads and Microsoft Ads.
• Strong understanding of SEO, AI Search Optimization, and organic search strategies.
• Experience managing Paid Social, Programmatic Media, and integrated cross-channel campaigns.
• Proficiency in web analytics and performance reporting using GA4, Adobe Analytics, or similar tools.
• Skilled in attribution modeling, marketing measurement, and performance optimization.
• Experience with Conversion Rate Optimization (CRO) and marketing automation platforms.
• Demonstrated strategic planning, leadership, collaboration, and data-driven decision-making skills.
• Ability to maintain a seated or standing position for extended durations.
• Capability to lift 15 pounds periodically.
• Ability to navigate and access all facilities.
• Skill to effectively communicate verbally with others, both in-person and via electronic devices.
• Close vision for computer-related activities.

Nice To Haves

• MBA preferred.

Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with company growth objectives.
• Lead annual and seasonal digital marketing planning and budgeting.
• Identify opportunities to improve customer acquisition, retention, and lifetime value.
• Evaluate emerging digital channels, technologies, and AI-driven marketing opportunities.
• Establish KPIs and performance benchmarks across all digital programs.
• Oversee paid search, shopping, display, video, social, affiliate, and retargeting programs.
• Manage media budgets to maximize ROI and ROAS.
• Direct agency and vendor relationships to ensure performance and accountability.
• Optimize campaign targeting, bidding strategies, audience segmentation, and creative effectiveness.
• Monitor competitive activity and market trends.
• Lead SEO strategy including technical SEO, content optimization, and local search initiatives.
• Partner with content and merchandising teams to improve organic visibility and traffic.
• Monitor search algorithm changes and AI search developments.
• Develop strategies for both traditional search engines and emerging AI-powered discovery platforms.
• Lead digital analytics, attribution, and reporting efforts.
• Analyze traffic, conversion, customer behavior, and revenue performance.
• Develop actionable insights and optimization recommendations.
• Partner with data and business intelligence teams to improve measurement capabilities.
• Utilize A/B testing and experimentation frameworks to improve performance.
• Lead and develop a team of digital marketing professionals.
• Set performance goals and development plans.
• Foster a culture of innovation, accountability, and continuous learning.
• Manage departmental budgets and resource allocation.
• Lead associates in a way that exemplifies the leadership principles taught in Rural King’s Thrive Leadership Program.
• Use discretion and independent judgment in daily decisions while maintaining a high level of confidentiality and professionalism.
• Actively participate in learning initiatives offered such as training programs, workshops, and webinars. Leverage these opportunities to acquire new knowledge, refine existing skills, and stay current on the latest developments.
• Provide friendly, proactive, and professional internal and external support to others, assisting with inquiries, concerns, and issues promptly and effectively.
• Demonstrate behaviors that exemplify Rural King’s Values: People First, Integrity, Attitude, Initiative, Teamwork, Accountability, and Continuous Improvement.
• Perform other duties as assigned.

Benefits

• 401(k) plan that provides a 100% match on the first 3% of your contributions and 50% of the next 2%
• Healthcare plans to support your needs
• Virtual doctor visits
• Access to Centers of Excellence with Barnes Jewish Hospital and Mayo Clinic’s Complex Care Program
• 15% Associate Discount
• Dave Ramsey’s SmartDollar Program
• Associate Assistance Program
• RK Cares Associate Hardship Program
• 24/7 Chaplaincy Services
• Company paid YMCA Family Membership

What This Job Offers

• Job Type: Full-time
• Career Level: Manager