District Sales Leader – Medical Equipment, Western Canada
About The Position
The District Sales Leader, Western Canada is responsible for managing the assigned region, including meeting or exceeding order volume and revenue targets and operational budgeted costs. This role is responsible for ensuring the Account Managers and Account Executives work together synergistically to achieve the total regional goals and objectives. The position involves leading and managing the Western Canada sales district, developing and executing regional sales strategies, leading, coaching, and developing the sales team, managing complex medical equipment/MedTech sales opportunities, building and maintaining strong relationships with healthcare organizations, driving new business development, monitoring sales performance, conducting executive-level sales presentations, analyzing customer and business opportunities, maintaining knowledge of the medical capital equipment market, managing regional operating expenses, identifying market trends, partnering with internal teams, establishing performance expectations, and ensuring compliance with company policies and regulations. The role requires extensive travel throughout Western Canada, up to 70% of the time.
Requirements
- 10+ years of industry or sales experience involving complex bundled deals
- 5+ years of sales management experience (ideally with Medical Capital Equipment)
Responsibilities
- Lead and manage the Western Canada sales district, with full responsibility for achieving regional revenue, order volume, and profitability targets.
- Develop and execute regional sales strategies to consistently meet or exceed quotas and business objectives.
- Lead, coach, and develop Account Managers and Account Executives, ensuring strong collaboration and alignment toward regional goals.
- Manage complex, bundled medical equipment/MedTech sales opportunities, from prospecting through negotiation and closing.
- Build and maintain strong relationships with healthcare organizations, hospitals, clinical leaders, procurement teams, and executive stakeholders.
- Drive new business development, account growth, market expansion, and competitive wins across the assigned territory.
- Monitor sales performance, pipeline activity, forecasts, and territory metrics to ensure forecast accuracy and predictable revenue growth.
- Conduct and oversee executive-level sales presentations, negotiations, and contract discussions.
- Analyze customer and business opportunities using ROI, NPV, ROA, and other financial analysis tools to demonstrate value.
- Maintain strong knowledge of medical capital equipment, MedTech products, competitors, market trends, and the company's product portfolio.
- Manage regional operating expenses and ensure activities remain aligned with the approved operational budget.
- Identify market trends, competitive threats, and growth opportunities and translate them into actionable sales plans.
- Partner with internal teams such as Marketing, Finance, Operations, Clinical/Technical teams, and Senior Leadership to support regional growth.
- Establish performance expectations, conduct regular reviews, and create development plans for sales team members.
- Travel extensively throughout Western Canada, spending up to 70% of the time on the road supporting customers and the sales team.
- Ensure sales activities, customer interactions, and business practices comply with company policies, industry standards, and applicable regulations.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
