District Manager Sales, Interior of BC (Kelowna)

General Motors

10d•Hybrid

About The Position

At General Motors, we are working toward a world with Zero Crashes, Zero Emissions and Zero Congestion. To achieve this bold vision, we need people who are passionate about creating safer, better and more sustainable ways for people to move. Just as we transformed how the world moved in the last century, we are committed to transforming how we move today and in the future. Our culture is focused on inclusive, high‑performing teams, where different perspectives are valued and everyone can contribute to their fullest potential. We support our employees’ involvement in their communities and make it a priority to come together in efforts that give back. In this role, you will gain firsthand exposure to the VSM (Vehicle Sales & Marketing) business and have direct interaction with field and corporate leadership. You’ll learn from experienced professionals, help shape the retail and service experience for our customers, and deliver measurable value for GM and our dealer partners. The District Manager, Sales is the primary GM field leader for retail sales performance and customer experience across Interior BC (District 4).

Requirements

5+ years of relevant experience in sales, field operations, or dealer/distribution management.
Demonstrated track record of sales growth and relationship building, ideally within automotive, OEM, or similar multi‑location retail environments.
Excellent communication, interpersonal and leadership skills – able to influence without direct authority and build strong partnerships with dealer leadership.
Outstanding analytical skills with the ability to turn data from field sales tools and reports into clear insights and action plans.
Proven decision‑making and problem‑solving abilities, balancing customer, dealer and GM priorities.
Comfortable working independently and in cross-functional teams, often in a fast-paced and geographically dispersed environment.
Solid understanding of OEM distribution processes, field sales tools and reporting (or the ability to quickly learn and apply them).
Willingness to travel regularly throughout the district and to work extended hours on occasion (e.g., month‑end, major events) as business needs require.
Valid Driver’s Licence in good standing.
Ability and willingness to live in the Kelowna, BC area and spend at least three (3) days per week visiting dealerships in person.

Nice To Haves

At least 2 years of prior District Manager Sales (or equivalent) experience, ideally with an automotive OEM or related industry.
Undergraduate degree preferred, ideally in Business, Marketing, Commerce or a related field.
MBA or advanced business education is considered an asset.

Responsibilities

Lead, motivate and influence a portfolio of GM dealerships to achieve retail sales, share and revenue objectives.
Partner with the Regional Manager and Regional Marketing Managers to deploy sales, marketing and customer experience initiatives in your district.
Build strong, trust‑based relationships with dealer principals and leadership teams, acting as their go‑to GM contact for sales performance, customer experience and adjacency revenue growth.
Serve as a data‑driven business partner, using reporting and analytics to identify opportunities, coach dealers, and drive continuous improvement.
Achieve retail sales and share objectives for your district by developing and executing clear District and Dealer Action Plans.
Use data (sales, inventory, market share, demographic and competitive intelligence) to identify performance gaps and growth opportunities at both district and dealer levels.
Review and interpret the Dealership Operating Report (DOR) to pinpoint operational efficiencies and pathways for sustainable sales growth.
Share best practices across dealers to elevate overall district performance.
Develop ordering strategies and plans with dealers to ensure the right mix, volume and timing of vehicle orders to support retail growth.
Analyze dealer ordering patterns and align them to regional strategies, local market demand and new product launches.
Coach dealers on inventory discipline and order coverage to minimize lost sales and maximize turn.
Help dealers build a customer‑first culture by ensuring they have the right processes, staffing and training to deliver an outstanding retail experience.
Drive Customer Satisfaction Index (CSI) performance, with particular focus on improving underperforming dealerships.
Support the resolution of customer issues and complaints with a constructive, “win–win” mindset that protects both the customer relationship and the business.
Champion improvements in the digital retail journey (e.g., online research, lead handling, appointment scheduling) and support implementation of retail innovation that enhances the end‑to‑end experience.
Promote and track product and sales training participation to build knowledgeable, confident and customer‑oriented sales teams.
Drive Accessories revenue through strong LPO (Limited Production Option) upfront ordering, effective showroom merchandising and consistent selling processes.
Increase OnStar® and connected services performance by: Promoting Welcome Call onboarding and Encouraging My GM / mobile app usage and product feature education.
Partner with GM Financial to grow leasing penetration, ensuring dealers understand and effectively present GM Financial products as part of their sales process.
Coach dealerships on integrating adjacency offerings into a seamless, value‑added customer proposal rather than standalone upsells.