Distribution Marketing Manager

Johnson Controls•Westford, MA

About The Position

The Distribution Marketing Manager is responsible for managing marketing activities for the Security Products business at Distribution Channels in North America. This individual will provide the marketing expertise to create and execute marketing programs to increase share of wallet and expand channels and customer influence. The Distribution Marketing Manager will maximize program return-on-investment by managing to measurable performance in digital and traditional marketing plans.

Requirements

Bachelor’s degree in marketing, communications or business or equivalent combined education and experience.
Advanced experience in multi-channel marketing.
Experience developing external relationships with marketing and sales executives with ability to influence decision making to drive initiatives forward.
Ability to think critically and systemically to develop effective strategies and achieve accountable business results.
Self-starter mentality with a positive attitude to make a difference each day.
Adapt to changes in business, customer, and consumer needs.
Must be able to collaborate and influence in a matrix environment to effectively balance business, and functional priorities for win-win results.
Excellent English language communications skills – written and verbal.
Ability to make decisions based on rigorous analysis of information.

Nice To Haves

Security products experience a plus but not required.

Responsibilities

Be the main point of contact for marketing efforts with distribution activities.
Establish and maintain relationship with distribution marketing teams on a weekly basis with the objective to run our content in their promos (email blasts, socials, websites, etc.).
Lead efforts to drive our marketing strategy and brand activations through distribution partners.
Develop, implement and execute a formalized program with distributors, including proactive collaboration with Channel Sales teams at JCI.
Provide marketing support to all distributors in North America, growing their business and serve as point of contact for all distributor marketing efforts.
Collaborate closely with product marketing teams to successfully launch and drive demand for key products through distribution partners.
Support internal stakeholders across functions by developing marketing strategies and materials to evangelize marketing campaigns through distribution.
Develop a network of close relationships with top distribution partners, including recurring touchpoint calls (weekly/monthly).
Serve as the subject matter expert on the needs/pain points of distribution partners.
Manage co-op and MDF budgets, working with design team to develop assets including print, digital and video assets for in-store retail marketing efforts, email broadcast promotions, printed brochures and online maintenance of existing JCI Brand Pages with key partners.
Establish best practices to be adopted across geographic regions.