Distribution Marketing Manager - Life | Hybrid

Allianz Insurance • Minneapolis, MN

4d • $100,000 - $150,500 • Hybrid

About The Position

At Allianz Life, we are driven by our mission – we secure your future – and by our common goal of caring for tomorrow. We care for our employees by promoting an inclusive culture where everyone has the opportunity to grow and be rewarded for their success. We care for our customers by creating new products that help them protect their families and pursue their retirement goals. We care for our community by giving time, resources, and donations. And we care for the future by supporting sustainability, protecting the local environment, and promoting equality in our communities.

This role involves maintaining a firm understanding of the life insurance marketplace and IUL product offerings, aligning strategies with our distribution model and external market segments. The manager will identify opportunities to drive sales through automated and lifecycle marketing campaigns, content development, and product positioning. They will create and execute strategic marketing and communication plans in collaboration with an Agile team, and drive collaboration with leadership, distribution partners, and support departments to ensure accuracy, effectiveness, and timely delivery of marketing initiatives. The role reports to the Sr. Director of Distribution Marketing.

Requirements

• 6+ years of experience required in the Life Insurance industry with minimum of 5 years in sales (distribution) and/or marketing.
• Firm understanding of the life insurance marketplace and IUL sales positioning/product knowledge.
• Bachelor’s degree or equivalent experience required.
• Must be legally authorized to work in the U.S. without requiring immigration sponsorship now or in the future. This includes holders of H-1B, H4, L-1, L-2, TN, OPT, CPT, and other nonimmigrant visas.

Responsibilities

• Create and execute strategic marketing initiatives that support and drive sales momentum across for Life Distribution.
• Identify target markets, segments and key touch points for marketing initiatives.
• Develop targeted marketing strategies to support strategic growth segments such as the High Net Worth and MLM market.
• Recommend marketing projects, solutions and plans of action that drive sales results.
• Actively manage and monitor automated lifecycle campaigns and optimize accordingly to achieve desired results.
• Execute and manage initiatives on time and within budget.
• Ensure accurate measurement and reporting of marketing initiative and campaign results.
• Identify opportunities to improve existing positioning and marketing content.
• Keep abreast of industry trends, market developments, competitive activities and programs.
• Provide product/distribution expertise and marketing direction for communications, content, positioning, and promotions.
• Manage the development process of marketing projects with creative services and other marketing partners.
• Maintain communication and collaboration on projects and programs.
• Assist with special projects as required.
• Drive communication with marketing, distribution and all functional areas to proactively promote and gain alignment on marketing initiatives.
• Build strong relationships with peers in marketing, distribution and other business partners.
• Collaborate with product development, distribution and training in the launch of new products.
• Appropriately influence decisions to reflect the desired direction for marketing initiatives.
• Utilization of artificial intelligence tools and resources (e.g. generative AI).

Benefits

• Choice of comprehensive medical, dental and vision plan options
• Flexible spending and health savings accounts
• Tuition reimbursement
• Student loan retirement program
• Generous annual paid leave
• Outstanding 401(k) company match
• Life insurance
• Award-winning campus with an array of discounted amenities, including an onsite health center, child development center, fitness facility, convenience store and two cafeterias.
• Employee Resource Groups

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree