Director, Working Capital Marketing

Visa•New York, NY

3d•$194,000 - $310,000•Onsite

About The Position

Visa is seeking a strategic and experienced marketing leader to join its Visa Commercial Solutions Marketing team. Based in Atlanta, this high-visibility role develops and connects go-to-market strategies across commercial segments, leads a distributed team across the U.S. and London, and delivers integrated marketing programs with measurable business impact. The role requires building alignment across segments, geographies, and functions in a complex, matrixed environment. The Director sets the vision for positioning and bringing Visa Commercial Solutions products and services to market across B2B segments. The role partners with segment leads, product teams, and sales leadership; oversees commercialization programs from initial brief through measurement; and directs the creation of sales enablement materials, campaign frameworks, and segment-specific content. The Director manages and develops four employees, fosters a collaborative and accountable team culture, and represents marketing in senior leadership forums. The role also establishes program KPIs, uses data and customer insights to refine strategy and improve ROI, and reports recommendations to inform business decisions.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field.
8–12+ years of progressive marketing experience.
At least 4–5 years in a leadership or director-level role.
Demonstrated success leading and developing high-performing teams, including distributed or cross-regional teams.
Deep expertise in B2B go-to-market strategy, commercialization, and integrated marketing execution.
Ability to operate in complex, matrixed organizations and build alignment across stakeholders and business units.
Strong strategic thinking and ability to translate ambiguity into actionable plans.
Strong executive presence and communication skills, including experience presenting to and influencing senior leadership.
Ability to manage effectively across U.S. and London time zones and geographic regions.

Nice To Haves

MBA or advanced degree.
Experience in financial services or payments marketing.
Familiarity with B2B commercial segments, including Corporate, Middle Market, Travel, and Acceptance.
Track record of building and scaling go-to-market programs across multiple product lines or customer segments.
Proficiency with marketing analytics platforms and performance reporting tools.
Experience managing agency relationships and external partners.

Responsibilities

Architect and lead integrated go-to-market strategies across Large Corporate & Middle Market, Direct to Corporate, B2B Acceptance, and B2B Travel.
Identify shared themes, synergies, and opportunities across segments to create cohesive go-to-market programs.
Partner with segment leads, product teams, and sales leadership to align marketing strategy with business priorities.
Drive commercialization programs from brief through measurement, maintaining consistency and quality.
Manage, mentor, and develop a team of four employees distributed across the U.S. and London.
Foster a collaborative, accountable, high-performance team culture and maintain cohesion across time zones and regions.
Set the vision and framework for positioning and bringing Visa Commercial Solutions products and services to market across B2B segments.
Lead insight-led marketing strategies that support segment growth and deepen client engagement.
Oversee sales enablement materials, campaign frameworks, and segment-specific content strategies.
Build executive-level relationships across marketing, product, sales, strategy, and global teams.
Lead and contribute to cross-functional planning sessions, business reviews, and strategic working groups.
Represent marketing in senior leadership forums and communicate program strategy, performance, and investment priorities.
Establish KPIs and success metrics for commercialization programs across segments.
Use data, market intelligence, and customer insights to refine strategy and improve ROI.
Provide executive-level reporting and recommendations to support resource allocation and strategic decisions.