US Patient Marketing, Hematology & Nephrology, aHUS
AstraZeneca•Boston, MA
•Onsite
About The Position
The Director, US Patient Marketing, Hematology & Nephrology is a member of the commercial brand team and will play a critical role in developing and driving strategy and tactics for aHUS patient and caregiver engagement. This individual will report to Sr. Director, Marketing, aHUS Lead, and will work collaboratively with the rest of the brand team. This position will play a critical role in collaborating to drive personal consumer engagement strategies and tactics, within an evolving competitive market, with a focus on aHUS and a possibility to support late-stage pipeline indications in the Hem/Neph portfolio depending on needs.
Requirements
- Bachelor's degree in a scientific or business field
- 5+ years of professional experience in pharmaceutical or biotech industry; can include marketing, agency, or related healthcare experience
- Extensive patient and/or consumer marketing digital and personal engagement experience
- Healthcare media planning experience across HCP & patient/consumer segments
- Demonstrated ability to think innovatively and drive outstanding customer experience
- Strong ability to manage multiple projects across functional areas, and work independently when appropriate, in teams and as a sub-team lead
- Proven leadership skills and the ability to collaborate in a matrix environment
- High level of interpersonal skills and highly adept in both verbal & written communication
- Ability to work in a rapidly evolving and fast paced competitive environment
- High sense of ethics and responsibility
Nice To Haves
- Advanced degree, MBA
- Strong scientific orientation and background
- Diverse pharma or biotech commercial experience, including rare disease and/or nephrology
- Strong presentation skills and storytelling
- Prior experience with patient persistence & adherence strategy
- Prior experience in competitive markets
- Rare disease, specialty, or high-value biologics experience
- Experience launching or working with a newly launched product
Responsibilities
- Leading the evolution and implementation of the aHUS patient marketing strategy, messaging, & tactical execution across disease & brand campaigns
- Development and execution of innovative patient education tactics to support patient activation, adherence, and persistence for IV therapies
- Leading patient identification initiatives, supporting disease awareness & diagnosis strategies, in close collaboration with Patient Services teams
- Delivering multi-channel patient promotional platforms and identifying optimized marketing mix
- Leading the aHUS business patient/DTC communication strategy – direct and indirect
- Leading strategic oversight to consumer media plan development & performance measurement
- Partnering with commercial analytics & insights teams to assess current patient market landscape dynamics, identifying opportunities to increase awareness of treatment benefit for appropriate patients, and leading primary & secondary patient research projects
- Contribute to the annual planning process, leading the short & long-term patient strategy assessment and evolution, tactical marketing plan development, and annual budgeting
- Developing and maintaining strong relationships with other functional areas and internal strategic partners (i.e., Patient Services, Patient Advocacy, Market Research, Omnichannel, Analytics, Training, Sales, Medical, Regulatory, Legal, Compliance, etc.)
- Identify appropriate key performance indicators to measure & monitor, and lead patient cross-functional team tracking & performance analysis
- Managing agency partners, project timelines, resources, and patient marketing budget
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What This Job Offers
Job Type
Full-time
Career Level
Director
