Director, US Oncology Marketing Portfolio Strategy (Customer Engagement)

Merck • North Wales, PA

4d • $190,800 - $300,300

About The Position

The Director, US Oncology Marketing Portfolio Strategy (Customer Engagement) leads key elements of digital marketing strategy for healthcare professional (HCP) and healthcare consumer (HCC) customers across an oncology product portfolio at varying stages of commercialization. The role develops, refines, and executes US commercial strategy across key digital assets, including websites and interactive field sales resources, to create effective customer experiences and engagement. The position may be hybrid or remote based on the candidate’s experience, with possible locations in Philadelphia, Pennsylvania, or Upper Gwynedd, Pennsylvania. It reports to the Executive Director, Portfolio Strategy – US Oncology.

The position requires leadership and collaboration across strategy development, people management, digital marketing and analytics, market research, relationship building, prioritization, budget management, and launch execution. The director is expected to deliver against current business needs while planning for future indications, working effectively under tight and changing timelines. The posting identifies approximately 20% travel, including some weekends; a later posting detail lists 10% travel.

Requirements

• Bachelor's degree.
• At least 6 years of HCP marketing experience, preferably in oncology.
• At least 3 years developing digital marketing assets, including websites and interactive field sales resources.
• At least 8 years of experience in the pharmaceutical industry.
• Strong relationship-building, problem-solving, teamwork, analytical, and written and verbal communication skills.
• Ability to work in a fast-paced, rapidly changing environment across a highly matrixed organization.
• Experience leading brand strategy and implementation across multiple indications or brands.
• Strong digital acumen and knowledge of current technologies and trends.
• Ability to collaborate across a complex matrix organization and manage competing priorities.
• Approximately 20% travel, including some weekends, is stated in the job description; the posting’s travel detail separately lists 10%.

Nice To Haves

• Master's degree, preferably an MBA.
• At least 2 years of direct people management experience.
• At least 2 years of sales experience.
• At least 4 years of oncology marketing experience, ideally focused on digital marketing, portfolio marketing, or brand management.
• Product or indication launch experience, preferably in oncology.
• Experience working in an agile framework model.

Responsibilities

• Develop and evolve customer experience and engagement strategies across digital assets, including websites and digital field sales resources.
• Set near- and long-term strategic approaches for a complex oncology brand portfolio to optimize customer engagement across websites and digital field sales resources.
• Lead strategy development and execution across multifunctional teams, influencing key stakeholders directly and indirectly.
• Lead agile working teams across multiple products within the Oncology business unit.
• Monitor digital analytics to support an omnichannel customer experience across the oncology portfolio.
• Develop and deploy campaigns and messaging to drive behavior change among oncology HCP and HCC customer segments.
• Partner with US and global stakeholders, including HCP, science, consumer brand strategy leads, tumor teams, and asset teams, to align strategies and identify portfolio synergies.
• Assess the oncology competitive landscape and anticipate market trends, particularly in digital customer experience.
• Support cross-indication and cross-brand customer-facing teams in developing strategies and initiatives throughout product lifecycles.
• Prioritize initiatives based on business priorities and support timely execution and speed to market.
• Manage budgets and support launch execution across the portfolio.

Benefits

• Medical, dental, and vision healthcare and other insurance benefits for employees and family.
• Retirement benefits, including a 401(k).
• Paid holidays.
• Vacation.
• Compassionate and sick days.
• Eligible for an annual bonus and long-term incentive, if applicable.

What This Job Offers

• Job Type: Full-time
• Career Level: Director