Director, US Client Marketing Team

Visa•Atlanta, GA

1d•$163,500 - $307,600•Hybrid

About The Position

The U.S. Client Marketing team, part of the North America Marketing organization, is transforming how we become the marketing partner of choice with our Clients which include financial institutions, fintechs, merchants and processors. The Director will lead business development and delivery of data-driven marketing initiatives for one of Visa’s top U.S. Issuing clients, including credit, debit, Small Business and Commercial products. The strategies will drive Visa purchase volume, Value Added Services revenue and overall client engagement. The ideal candidate deeply understands the changing payments marketing environment, has payment marketing consulting experience, and is driven to create breakthrough work across all channels. A successful candidate will demonstrate a strong strategic mindset, amazing communication skills, and client service mentality. We seek experienced, proactive, high-achieving professionals to build marketing solutions with and for our clients. This role reports to the Senior Director, Marketing Services, and will lead the efforts of one (1) Marketing Manager.

Requirements

10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD
12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD
12-15 years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD)
10 or more years business experience, with majority in marketing/advertising or consulting roles; strong experience in client/account management
Solid experience in B2C and B2B marketing and strategic partnership development; payments experience is highly preferred
Significant experience in marketing in the financial services or payments sector, working in a fast-moving, complex environment.
Track record for delivering holistic, insight-driven marketing solutions across the payments lifecycle.
Strategic, innovative, collaborative, and identify opportunities to deliver meaningful ROI.
Strategy-led consultative marketing approach to drive measurable impact for clients
Strong business & financial acumen, critical thinking, project management and problem-solving skills
Able to identify strategic and creative opportunities to drive growth and measureable impact
Exceptional teambuilding and relationship-building skills and experience in leading through influence
Prior experience in managing creative, experiential/event, media, and social/digital agency partners
Experience activating sponsorships to drive business results
Ability to generate and manage work-back timelines and navigate risks/obstacles
Ability to work effectively with partners in complex, matrixed organizations
Strong executive presence; excellent written and verbal communication skills
Proficient on all Microsoft products including Excel, Word, and Outlook
Advanced level PowerPoint

Responsibilities

Leverage industry and Visa data, market research, best practices, etc. to gather and synthesize deep audience insights and deliver relevant recommendations to clients/stakeholders
Develop strategic project proposals to engage clients in Visa Marketing Services
Present sales pitches, client updates, campaign results and more to an executive audience.
Work cross-functionally across Marketing, Visa Consulting and Analytics (VCA), Sales, Product and Innovation teams to deliver as One Visa
Design and oversee the successful execution of integrated B2C and B2B campaign activations, across multiple channels, including digital, social, OOH, experiential/event and point-of-sale
Coordinate communication with sales, legal, product, creative, sponsorship, experiential & media agencies and implement high-impact programs on-time and on-budget.
Optimize Visa Consumer and Commercial Marketing platforms/initiatives for Clients
Leverage Visa’s iconic sponsorship platforms (Olympics, FIFA World Cup), as appropriate, to achieve client and Visa’s objectives
Lead the measurement, analysis, and reporting of marketing program performance and its impact on business results
Support new business development, RFPs and renewals as the business demands
Develop and manage marketing contracts
Develop and manage Value Added Services Revenue forecast for key clients and your P&L
Oversee budget management and financial discipline for all campaigns
Lead a team of one Marketing Manager