Director Upper Luxury Integrated Brand Marketing

IHG•Atlanta, GA

13h•$140,000 - $170,000•Hybrid

About The Position

Lead the integrated marketing strategy and charge for ultra‑luxury brands—alignment across paid, owned, and earned channels around a unified vision, advocating for the ultra‑luxury way of working, and driving meaningful step‑change in how IHG show in the category globally.

Requirements

Bachelor’s degree in marketing, Business, Management, or a related field (advanced degree preferred)
10+ years of progressive experience in luxury or ultra-luxury marketing, brand management, or a closely related field
Demonstrated passion & experience for and understanding of luxury brands, consumers, and cultural dynamics
Proven track record leading global, integrated campaigns across paid, owned, and earned media
Strong commercial acumen with experience linking brand investment to performance and ROI
Deep expertise in consumer insight, digital and social platforms, and emerging marketing technologies
Ability to translate insight into clear strategic direction and decisive action
Exceptional storytelling and stakeholder-influencing skills
Strong proficiency in Microsoft Office and growing capability with AI-enabled marketing tools

Nice To Haves

PR, creative leadership experience is a plus

Responsibilities

Define and lead the global marketing strategy and multi-year roadmap for the ultra-luxury brand portfolio, aligned to brand and enterprise objectives
Define and deepen understanding of ultra-luxury and high-value audiences globally
Oversee segmentation, targeting, and personalization strategies grounded in insight, data, and cultural trends
Serve as IHG's ultra luxury editor in chief with the vision to transform our approach to ultra luxury marketing
Use research, performance data, and emerging trends to inform strategic direction and course correct as required
Champion compelling storytelling that reinforces brand codes, heritage, and contemporary relevance
Transform the activation of ultra‑luxury brands by orchestrating channels, content, partnerships, and experiences, ensuring property‑level execution delivers distinctive coverage and content.