Director, Transition Marketing

MDVIP LLC • Boca Raton, FL

4h

About The Position

MDVIP is seeking a Director, Transition Marketing to own the marketing behind one of the most consequential moments in a patient’s relationship with MDVIP: their physician’s shift from a traditional practice model to MDVIP affiliation. This position is an integrated marketing role, pairing ownership of the value-proposition narrative and creative with the performance-marketing discipline to test, measure, and scale what resonates. The role facilitates a patient from their first in-person conversation with the physician through every follow-up touchpoint, and is responsible for the channel strategy, cadence, and content that make the story land. This position requires strong cross-functional collaboration and an ability to act quickly and independently.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field.
• At least twelve (12) years of professional experience, including at least seven (7) years in marketing or other customer-facing roles.
• Demonstrated ability to build and manage a prioritized pipeline of strategic opportunities using a combination of data and frontline input.

Nice To Haves

• Master's degree in Marketing, Healthcare Administration, or MBA.
• Background in membership or subscription-based business models.
• Experience marketing to physicians or within private practice settings; knowledge of physician and patient pain points around transitioning from a traditional to a membership-based practice model.
• Experience with marketing analytics or attribution tools.
• Track record of identifying and acting on opportunities with minimal oversight, in an ambiguous or fast-changing environment.
• Understanding of healthcare compliance considerations (HIPAA, TCPA) for patient-facing outreach.

Responsibilities

• Diagnose pain points of the patient transition experience — where the value proposition could be strengthened, where messaging is too complex, or where channel choice or timing is working against the physician — using both patient and physician feedback. Translate those pain points into problem statements and drive the broader marketing team towards solutions
• Review existing transition marketing materials; prioritize and implement enhancements that boost patient engagement rate
• Identify underperforming patient cohorts; adapt materials and physician messaging to improve conversion
• Reinforce messaging during a physician transition across different channels and cadences including email, direct mail, text, and in-office conversations
• Partner directly with affiliated physicians and practice staff to pressure-test messaging, making sure the in-person value-prop conversation and every follow-up touchpoint feel authentic to that physician's voice and patient relationships
• Establish and report on transition channel performance (enrollment rate, engagement by channel, time-to-convert) to senior leadership, with a point of view on which creative or messaging changes are driving the movement.
• Stay current on consumer marketing trends in healthcare and membership models — direct mail innovation, email design standards, digital patient communication — to keep the playbook ahead of patient expectations.

Benefits

• Competitive Compensation: Attractive base salary complemented by performance-based incentives.
• Comprehensive Benefits: Health, dental, vision insurance, and retirement plans.
• Professional Development: Access to ongoing training and leadership development programs.
• Positive Work Environment: Consistently recognized as a Great Place to Work®, fostering a culture of collaboration and excellence.
• Medical/prescription drug coverage
• Dental coverage
• Vision coverage
• Flexible Spending Account
• Health Savings Account
• Dependent Care Flexible Spending Account
• Basic and Supplemental Life Insurance & Accidental Death and Dismemberment
• Disability Income Protection Plan
• Employee Assistance Program
• 401(k) retirement program
• Vacation, Paid Holidays and Personal time
• Paid Sick and Family and Medical Leave time as required by law.

What This Job Offers

• Job Type: Full-time
• Career Level: Director