Director, TikTok Shop (Omnichannel)

SuperOrdinary Talent LLC•Beverly Hills, CA

3d•Hybrid

About The Position

SuperOrdinary is a growth partner and marketplace expert helping consumer brands scale through social commerce, powered by short-form video and livestream shopping. The Director, TikTok Shop (Omnichannel) leads the TikTok Shop Team within the Omnichannel P/L for a portfolio of Brands within TikTok Shop accounts, plus shared/fractional resources as needed. This role is accountable for profitable growth, forecasting accuracy, and expense discipline while advising brands on end-to-end TikTok Shop strategy across lifecycle stages (launch to growth to maturity/optimization to turnaround). The Brand Director is the senior escalation point for TTS brands on Omnichannel, aligns cross-functional teams, specifically the Brand Strategists and their Brands(creator/affiliate, live, paid media, operations, finance), and sets the standard for strategic thinking and execution.

Requirements

8+ years of experience in e-commerce, social commerce, brand management, consulting, or high-growth agency roles; TikTok Shop experience strongly preferred.
3+ years managing managers (or equivalent leadership scope), including performance management and coaching.
Proven experience revenue and expense management (forecasting, staffing/utilization, variance management).
Deep category/market knowledge in beauty, fashion, and/or personal care, with strong commercial instincts.
Strong analytical rigor: KPI diagnosis, funnel analysis, test-and-learn frameworks, and action-oriented insights.
Exceptional executive communication (written, verbal, decks) and comfort influencing senior stakeholders.
High ownership, high standards, and low-ego collaboration in a fast-changing environment.
Plus: strategic consulting experience and/or in-house consumer brand experience (e-commerce, growth, or marketplace roles).

Responsibilities

Set revenue targets and manage delivery against them (retainers, commission structures, service scopes, renewals, and expansion).
Build and manage monthly and quarterly forecasts, budgets, and variance analyses (actual vs. plan) for both revenue and expenses.
Control and optimize team expenses, including headcount planning and utilization, contractor/freelancer spend, tools/software, and other operating costs tied to account delivery.
Improve unit economics by brand and by workstream (affiliate, live, paid media, operations): contribution margin, gross profit, and efficiency metrics.
Make resourcing tradeoffs to protect delivery quality while meeting profitability targets.
Design the end-to-end TikTok Shop strategy by brand lifecycle stage (launch, growth, maturity/optimization, turnaround) with clear KPIs, timelines, and owners.
Own the brand-level growth plan and the financial plan together: advise on brand budgets and P&L levers (paid media spend, creator/affiliate commissions, sampling/seeding, promos/discounts, live production costs, and operational investments).
Build business cases and scenario plans (base/upside/downside), recommend budget allocation shifts across levers, and ensure strategy decisions are grounded in ROI and profitability targets.
Lead multi-quarter roadmaps and GTM plans for launches, tentpoles, and major campaigns; ensure cross-functional alignment and execution discipline.
Partner with cross-functional leaders to align creator/affiliate, live programming, paid media, and operations into one cohesive plan for each brand.
SME for all TTS strategy based on Client needs and Targerts – Works closely with Brand strategist to compile full strategies
Own senior stakeholder relationships for priority accounts; coach Brand Leads on executive presence and relationship management.
Lead QBRs/MBRs and deliver executive-ready narratives that translate data into clear decisions and next steps.
Proactively manage risk, expectations, and escalations; course-correct quickly when performance, profitability, or renewals are at risk.
Coach and develop Team to strengthen strategic thinking, prioritization, and operational rigor.
Hold Team accountable for financial outcomes (revenue delivery, cost discipline, forecast accuracy) and client success.
Recruit, onboard, and retain talent; run performance reviews and support career development and succession planning.
Establish portfolio and team operating cadences (weekly business reviews, experiment logs, post-mortems) and scalable playbooks.
Partner with internal teams (ads, live, ops, finance) to unblock issues, ensure clean handoffs, and maintain delivery quality.
Drive adoption and creation of SOPs, documentation, and knowledge sharing across the team.
Bring deep market knowledge in relevant categories (beauty, fashion, personal care) and translate consumer, competitive, and cultural insights into commercial strategy.
Stay ahead of TikTok Shop policies, algorithm shifts, category trends, and best practices; rapidly operationalize changes across your portfolio.
Be a quick learner who can ramp into new brands, categories, and platform tools with speed and strong judgment.