Director Tentpole & Sports Marketing
About The Position
We’re looking for a marketing leader to own major sports, cultural, and tentpole moments, turning live event energy and fandom into meaningful brand growth. This role leads end to end strategy for marquee occasions—championship seasons, major sporting events, and cultural moments—expanding usage occasions and driving incremental consumption at scale. Reporting to the Senior Director, Seasons and Tentpole Marketing, the Director will have primary responsibility for architecting tentpole annual operating plan, portfolio and P&L delivery, and activation plan. You’ll build fully integrated sports occasion platforms across product, retail, media, promotions, partnerships, and experiences, ensuring programs are consumer relevant, customer ready, and commercially impactful. Working closely with Sales, R&D, agencies, and cross functional partners, you’ll help shape innovation, activation, and execution for the moments that matter most to consumers.
Requirements
- Bachelor’s Degree required
- 10+ years’ experience in Marketing, Strategy and/or General Management
- Self-starter with high degree of personal initiative
- Ability to manage people and lead cross-functional teams
- Translate insights into actionable strategies to accelerate profitable growth across the full marketing mix
- Bring holistic business knowledge and curious, problem-solving approach to developing strategic annual marketing plans.
- Lead and collaborate with cross-functional team of R&D, finance, operations, sales, category management, & external agency partners
- Lead actionable insights from analysis of market data, competitor intelligence, and consumer research to deliver business objectives.
- Ability to structure ambiguity and communicate across all levels of the organization – including senior leadership.
- Ability to translate consumer data into insights, into strategies and actions to drive conversion.
Nice To Haves
- MBA or equivalent marketplace experience preferred
Responsibilities
- Deliver annual operating plan through strategic planning and adaptive, entrepreneurial problem solving
- Establish clear tentpole growth vectors and pipeline development to enable predictable and consistent growth – consumer-oriented
- Further sports/occasion-based portfolio focused against productivity, commercial value, and incrementality
- Translate tentpole consumer behaviors (timing, rituals, jobs‑to‑be‑done) into portfolio, activation, and communication big idea platforms
- Breakthrough portfolio activation plans – inclusive of away from home tentpole moments (i.e., Final Four, Olympics, etc.…)
Benefits
- Equal Opportunity Employer policy
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What This Job Offers
Job Type
Full-time
Career Level
Director
