Manager, Brand Marketing, Sports

Versant•New York, NY

12h•Hybrid

About The Position

VERSANT is a leading force in news, sports and entertainment, home to iconic and trusted brands that inspire, inform, and delight audiences. As an independent, publicly traded company, VERSANT brings together powerhouse cable networks and dynamic digital and direct-to-consumer brands, reflecting a commitment to delivering exceptional experiences across every screen and service. VERSANT is an industry-changing media company fueled by innovation and an entrepreneurial spirit, empowering creativity, embracing change, and driving connection in an ever-evolving world. The Manager, Brand Marketing, Sports will support the planning, development, and execution of marketing campaigns across Versant’s sports (USA Sports, Golf Channel), as well as some entertainment properties (USA, E!, SYFY, Oxygen). This hands-on role plays a key part in day-to-day strategic development, campaign execution, cross-functional coordination, and project management. The ideal candidate is detail oriented, highly collaborative, and comfortable managing multiple projects in a fast-paced environment.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field
3+ years of brand marketing or related experience in sports, media, consumer marketing, or entertainment
Hands-on experience supporting multi-platform marketing campaigns
Strong project management and organizational skills
Ability to work effectively in cross-functional teams
Strong attention to detail and comfort managing many moving parts
Excellent written, verbal communication, and presentation skills

Nice To Haves

Knowledge of sports and/or entertainment marketing
Ability to craft cohesive strategies based on analytics that will drive larger marketing campaigns
Familiarity with digital and social media marketing platforms
Basic understanding of media planning
Experience working with media and promotional agencies
Experience supporting sales or client-facing teams is a plus

Responsibilities

Support the Director in development and execution of brand strategies for key sports properties
Manage day-to-day marketing campaign planning across all internal team verticals and platforms, as well as external partners
Ensure brand consistency across linear, streaming, digital, and social deliverables
Assist in gathering campaign insights, performance data, and recap materials
Create marketing materials and communication presentations showcasing larger campaign initiatives
Act as liaison to Versant’s various sports partnerships – maintaining regular correspondences with leagues across the USA Sports portfolio
Collaborate with content distribution teams to ensure marketing materials support affiliate campaigns
Maintain marketing budgets, vendor invoices, and campaign documentation
Coordinate cross-promotional opportunities between sports and entertainment properties
Track sports marketing deliverables and updated timelines across USA Sport and Golf Channel
Manage project timelines, asset trackers, and cross-functional workflows to ensure on-time delivery
Organize regular status meetings, agendas, and recaps
Support larger promotional activations for specific properties or marketing campaigns
Act as a reliable day-to-day contact for agency partners and vendors on assigned campaigns
Support senior team members on broader brand initiatives, presentations, and planning needs