Manager, Brand Marketing

NBCUniversal • New York, NY

3d • $80,000 - $100,000 • Hybrid

About The Position

The Universal Television Entertainment team is seeking a strategic, culturally fluent Manager of Brand Marketing to support the development and activation of 360° brand campaigns for NBC and Peacock. This role is responsible for helping shape how scripted and unscripted series campaigns come to life across every touchpoint — including integrations, partnerships, platform presence, and broader cultural moments.
The Manager, Brand Marketing will help translate brand strategy into cohesive, insight‑driven campaign frameworks, collaborating closely with cross‑functional partners to ensure creative excellence and brand consistency across media, social, partnerships, product, and on‑platform experiences. This role will help streamline how brand strategy connects across the full marketing ecosystem, ensuring clarity, alignment, and effective execution.
This position is ideal for someone energized by pop culture, passionate about entertainment, NBC and Peacock content, and skilled at turning insights and cultural narratives into compelling 360 brand storytelling that deepens audience connection.

Requirements

• 4+ years of experience in Entertainment, Digital Media, or direct‑to‑consumer marketing.
• Experience supporting 360‑marketing strategies and campaigns.
• Comfortable using data to inform marketing decisions, including analyzing campaign performance and optimizing creative.
• High proficiency with Microsoft Office, including strong PowerPoint and written communication skills.

Nice To Haves

• Passion for Entertainment, Media, and Pop Culture.
• Strong organizational and project management skills; ability to manage multiple projects simultaneously.
• Strong storytelling, deck‑writing, and communication skills.
• Ability to interact with senior‑level management and cross‑functional partners.
• Innovative, creative, and positive team player.
• Social media savvy with understanding of current and emerging digital platforms.
• Strategic thinker who is proactive, flexible, and comfortable in a fast‑paced environment.
• Solid understanding of the media landscape.

Responsibilities

• Support the development of strategic, insight‑driven marketing campaigns for title launches across NBC & Peacock, grounded in an understanding of audience behavior, cultural trends, and platform performance data.
• Use consumer insights, audience research, and campaign performance reporting to inform marketing strategy and optimize creative.
• Distill data and insights into clear, actionable summaries that help teams understand opportunities, challenges, and recommendations.
• Build high‑quality storytelling materials and presentations that articulate campaign strategy, creative direction, performance results, and next steps.
• Act as a central communication point for assigned titles/campaigns, ensuring alignment across programming, creative marketing, social, media, publicity, product, and operations.
• Help present campaign updates and creative to internal stakeholders with clarity and professionalism.
• Foster productive relationships with insights, analytics, and research partners to deepen understanding of viewer behavior and the competitive landscape.

Benefits

• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees