Brand Marketing Manager

The Farmer's Dog•New York, NY

1d•$105,000 - $130,000•Onsite

About The Position

We’re looking for a Brand Marketing Manager to craft strategies and creative solutions that deepen loyalty, strengthen emotional connection, and bring The Farmer’s Dog to life across every customer touchpoint. In this role, you’ll focus on customer experience, lifecycle marketing, and innovation—building affinity with current customers, seamlessly introducing new services and features, and ensuring every dog owner feels confident in their choice. You’ll use your expertise in brand strategy, consumer insights, and communications planning to turn audience understanding into meaningful connection. From shaping creative briefs to leading cross-channel campaigns, your work will elevate how people experience the brand—and help turn more dog owners into lifelong customers, so we can serve more dogs, for longer. One Team: We don’t think of ourselves as “Acquisition Marketers”, “Engineers”, “Data Analysts”, or “Product Managers”. Beyond denoting skill sets and areas of expertise, we don’t think departments matter. We’d rather align ourselves to the goals we’re working to achieve and make sure we have necessary subject matter expertise to drive meaningful impact. We strive to orient ourselves around customer problems TOGETHER – getting the right people, with the right context, in the right rooms/Zooms to solve problems holistically. We are skeptical about everything and precious about nothing: Ideas can and should come from anywhere, and we aren’t tied to our own. We proactively source input. We talk to our customers and leads regularly and are quick to change course if we know there’s a better or more impactful way to solve problems. We consider the customer journey in all of our decisions: We know that no interaction exists in a silo and therefore understand how important every single one is. We ensure our strategy sets prospective and new customers up for success and drives long-term retention. We answer questions and address problems early and proactively. We understand the value of different channels, initiatives, and messages and know how to articulate impact and advocate for prioritization holistically. We Execute For Impact: We don’t subscribe to “best practices” or “industry KPIs”. We’re uninterested in how we compare to “benchmarks”; instead we orient ourselves around being the best we can possibly be. Similarly, we don’t subscribe to rigid or classical expectations of roles – i.e. acquisition is hyper-focused on improving customer retention and experience. We Are Focused and Work Without Assumption: We are not beholden to ideas. We have goals and believe everything beyond that is a series of hypotheses to validate. To that end, we seek to work in sequence and not in parallel. We constantly ask ourselves, “what’s the most important hypothesis I should be working on right now? How do I confirm or reject that hypothesis as fast as possible?”. We rarely have timelines/deadlines and are constantly taking in new information and adjusting our priorities accordingly. We don’t expect to be perfect the first time.

Requirements

You have a minimum of 5 years of experience in a Brand Strategy or Communications Planning role.
You have a background in customer experience marketing and/or innovation and are comfortable with the unique marketing challenges associated with bringing new features and services to market.
You have strong creative and strategic instincts and a proven track record of translating consumer, category, and insights into compelling creative briefs across a variety of campaign types.
You are proficient in Communications / Go-To-Market Planning and know how to ensure channels work together effectively toward a common marketing goal.
You’re energized about finding innovative marketing solutions to business problems, applying traditional strategic thinking in original ways, and are always seeking better rather than filling a plan.
You are familiar with consumer research / creative testing and have strong analytical skills, with the ability to interpret data and insights to inform decision-making.
You’re an owner, self-starter, and problem-solver who is able to drive projects forward in a fast-paced and ambiguous environment.
You have a passion for creative excellence and fluency in communicating with creative and production teams.
You have excellent communication and interpersonal skills, with the ability to effectively collaborate with both internal teams and external partners.
You love dogs.

Responsibilities

Shape strategies and campaigns in partnership with the Lifecycle team to deepen customer loyalty, retention, and emotional connection with the brand.
Lead brand positioning and communications planning for lifecycle initiatives and new service or feature launches, ensuring each integrates seamlessly into the broader customer experience.
Translate consumer insights, performance data, and cultural signals into compelling creative briefs and storytelling opportunities that enrich the customer experience.
Uncover insights in collaboration with the Consumer Research function to inform messaging, inspire creative development, and identify new ways to connect with our audience.
Stay ahead of category and cultural trends to ensure the brand leads through innovative thinking and distinctive expression. Lead the charge on finding best-in-class ways to connect with consumers.
Bring strategic and creative solutions to known customer challenges—removing friction and strengthening brand love across touchpoints.
Oversee the development of brand-defining collateral—from digital content and member materials to packaging, app experience, and merchandise—ensuring every interaction reflects our voice and values.
Foster a test-and-learn mindset, using curiosity and creativity to explore new ways of engaging and delighting customers.
Drive long-term brand and communications strategies that deepen relationships and make every interaction feel personal and purposeful.

Benefits

Dog-friendly office in SoHo
Market-competitive compensation and equity packages
Comprehensive Healthcare, Dental, and Vision
Company supported mental health benefits
12 week paid parental leave
Competitive 401k plan with company match
Flexible PTO
Discounted fresh food for your pup
Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug

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