Director of Marketing - Sports Medicine

CONMED Corporation • Largo, FL

2d

About The Position

The Director of Marketing, Sports Medicine is responsible for leading the marketing strategy and execution for the Sports Medicine portfolio within U.S. Orthopedics, including Shoulder, Knee, MTF, and BioBrace. This leader recruits, develops, and leads a high‑performing team of product and portfolio marketing professionals accountable for end‑to-end lifecycle management, from upstream pipeline development through downstream commercialization. This role partners closely with peers across Sales, Research & Development, Medical Education, Market Development, Finance, Operations, and Corporate Accounts to deliver sustained revenue growth, market share expansion, and profitability aligned with Orthopedics business objectives. The Director of Marketing, Sports Medicine reports to the Senior Director / VP of Marketing, Orthopedics. Core Leadership Themes Highly desired talents for this leadership role align directly with the broader Orthopedics marketing leadership model and focus on four core themes: People Leadership Talent selection, development, and performance management Building a strong, accountable team culture Succession planning and organizational depth within Sports Medicine marketing Effective cross‑functional collaboration and influence Product & Portfolio Leadership End‑to-end ownership of the Sports Medicine product portfolio Lifecycle management across implants, disposables, and biologics Upstream marketing leadership to identify unmet needs and shape the innovation pipeline Portfolio rationalization, pricing strategy, and margin management Customer Engagement Deep understanding of surgeon, staff, and health system decision‑making Development of compelling clinical and economic value propositions Close partnership with Sales to drive customer intimacy and field engagement Active presence with key surgeon faculty, societies, and industry forums Commercial Strategy & Execution Go‑to-market strategy and launch excellence for new products Competitive intelligence and market insight generation Disciplined alignment of marketing investment to revenue, growth, and EBIT objectives

Requirements

• Bachelor’s degree required
• Minimum of 7 years of marketing experience in the medical device industry
• Minimum of 5 years of people leadership experience, including management of product or portfolio teams
• Demonstrated experience marketing orthopedic implants, disposables, and biologics
• Proven ability to partner effectively with Sales and R&D
• This position is not eligible for employer-based visa sponsorship.

Nice To Haves

• Strong analytical and data‑driven decision‑making capability
• Experience translating clinical evidence into compelling commercial value propositions
• Understanding of orthopedic‑specific dynamics including reimbursement, health economics, and IDN/GPO environments
• Willingness to travel approximately 35–50% for customer engagement, industry events, and internal collaboration, including time at headquarters in Largo, Florida

Responsibilities

• Lead and develop a team of marketing professionals responsible for the Sports Medicine portfolio, including managers and individual contributors
• Establish clear strategic priorities and performance expectations aligned with Orthopedics business objectives
• Serve as the primary marketing leader for the Sports Medicine portfolio, building strong relationships with surgeon faculty, societies, and key customers
• Own upstream marketing responsibilities for Sports Medicine, including unmet need identification, market assessment, and multi‑year pipeline development in close partnership with R&D
• Lead downstream marketing execution, including positioning, pricing, promotion, and lifecycle management across Shoulder, Knee, MTF, and BioBrace
• Partner with R&D (Sports Medicine) to guide new product development and serve as the marketing lead through the design control and commercialization process
• Ensure launch excellence through cross‑functional leadership with Sales, Medical Education, Operations, Finance, and Supply Chain
• Develop, manage, and deploy the Sports Medicine marketing budget to deliver committed revenue, growth, and profitability outcomes
• Build and maintain deep market and competitive intelligence to guide portfolio and investment decisions
• Partner with Sales and Supply Chain to support demand planning, lifecycle management, and backorder mitigation aligned to financial targets
• Support evaluation of inorganic growth opportunities (acquisitions, licensing, distribution) related to the Sports Medicine portfolio, as applicable
• Actively coach and develop team members to prepare future leaders for expanded scope and responsibility

Benefits

• Competitive compensation
• Excellent healthcare including medical, dental, vision and prescription coverage
• Short & long term disability plus life insurance -- cost paid fully by CONMED
• Retirement Savings Plan (401K) -- CONMED matches your contributions dollar for dollar, with the potential for up to 7% per pay period
• Employee Stock Purchase Plan -- allows stock purchases at discounted price
• Tuition assistance for undergraduate and graduate level courses

What This Job Offers

• Job Type: Full-time
• Career Level: Director