Director, Strategic Planning

Adelphi Group
•$130,000 - $180,000•Hybrid

About The Position

As Director, Strategic Planning, you'll lead strategic planning initiatives, leveraging market research, client consulting, and creative brief writing expertise to drive business results and deliver exceptional client service. You'll utilize advanced storytelling skills to lead internal and client meetings, and supervise and mentor team members to foster growth and development. By developing innovative solutions and upholding our values, you'll shape the future of our strategic planning practice and deliver exceptional results for our clients.

Requirements

  • Bachelor's degree in Marketing, Advertising, Communications or related field.
  • 7+ years of agency experience in brand strategy or market research, with 5+ years in pharmaceutical/health.
  • Proficiency in Microsoft Office, Teams, research tools (SERMO, Datamonitor) and social media platforms.
  • Excellent communication, strategic thinking and analytical skills.
  • Ability to leverage AI platforms for strategic deliverables and manage multiple projects.
  • Strong understanding of agency offerings, pharma marketing trends and promotional strategies.
  • Leadership experience within client-facing, supervisory and new business roles.

Responsibilities

  • Execute strategic planning fundamentals for assigned brands, leveraging disease state, customer and science expertise.
  • Collaborate across agency departments to integrate insights and strategy.
  • Lead brand strategy deliverables, including positioning, creative briefs and message strategy.
  • Drive market research, insight mining and strategic planning for new business opportunities.
  • Supervise and mentor strategic planning teams, fostering career development.
  • Facilitate client workshops, brainstorming sessions and strategic leadership.
  • Ensure talent management, hiring, staffing and performance management for direct team.
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