Strategic Planning Director

FLUENT360 LLC•Chicago, IL

2h•$140,000 - $160,000•Onsite

About The Position

The Strategic Planning Director will be responsible for leading multicultural strategy and planning efforts across a portfolio of key client accounts, including Wells Fargo, U.S. Army, and other brands when needed. Based in our Chicago office, this role will provide strategic leadership, cross-functional collaboration, and oversight to ensure impactful, insight-driven work.

Requirements

BA/BS Marketing, Business, Communication degree, or relevant area of coursework
10+ years of experience as a strategist or planner in an advertising agency environment
Must have multicultural advertising experience targeting the Hispanic or African American consumer
You are a passionate storyteller who loves bringing the consumer to each conversation
You possess great ability to provide POVs (verbal and written), which are persuasive and inspiring
Demonstrates the ability to manage and energize teams around common goals
Experienced using and interpreting syndicated research
Ability to analyze and interpret information from a variety of sources, such as trade journals, research reports, white papers and cross-tabulated survey data
Exhibits intense curiosity about human nature and the world we live in: Is observant, open-minded and receptive to new experiences
Ability to effectively present research results to customers, clients and other agency employees.
Self-directed and able to work independently

Nice To Haves

Bilingual (Spanish/English) is a plus

Responsibilities

Provide multicultural and Gen Z thought leadership to clients and agency partners
Leverage storytelling to build deeper audience understanding, trust, relatability and drive multicultural recruitment and financial and home lending goals
Generate a high level of passion among the entire team
Work to keep simplicity and focus over time – always with an eye toward relevant creative output
Use syndicated research tools to interpret and analyze propriety data through a multicultural lens
Develop audience journey maps and culturally relevant communications frameworks
Serve as a voice for our multicultural consumer and provide insight on brand alignment and strategy
Collaborate with creative partners to ensure that all work is on plan, brand, and in culture
Serve as a teacher and consultant to our creative team for strategy alignment
Analyze data and create actionable insights for creative team
Explain and communicate consumer nuances and behaviors to clients and partner agencies