Director, Strategic Marketing - AWAL

Sony Music Global Job Board•Los Angeles, CA

2d•$110,000 - $115,000•Onsite

About The Position

AWAL is seeking a dynamic and passionate Director of Strategic Marketing to lead the development, negotiation, and execution of innovative brand partnership opportunities across AWAL’s artist roster. This role will serve as a key connector between artists, managers, brands, agencies and internal teams to create culturally relevant campaigns that drive revenue, audience growth, and long-term artist brand value. The ideal candidate is a highly connected business development leader with deep experience in music, entertainment, lifestyle marketing, and integrated partnerships. This individual should possess strong negotiation skills, a passion for artist development, and a proven ability to create meaningful collaborations between brands and culture-driving talent.

Requirements

8–10+ years of experience in brand partnerships, strategic marketing, business development, sponsorships or integrated marketing within music, entertainment, media, sports, or agency environments.
Proven track record of securing and executing high-value partnerships and sponsorship deals.
Deep understanding of music culture, artist marketing, digital platforms, and the brand/entertainment ecosystems.
Strong network of brand and agency relationships.
Exceptional communication, presentation, negotiation, and relationship management skills.
Ability to work cross-functionally in a fast-paced, entrepreneurial environment.
Strong strategic thinking and commercial acumen.

Nice To Haves

Experience working directly with artists, managers, and talent teams preferred.
Passion for independent music and artist development.

Responsibilities

Develop and execute AWAL’s overall brand partnerships strategy in alignment with company growth objectives and artist priorities.
Identify, source, and secure new partnership opportunities across categories including fashion, technology, gaming, automotive, beverage, consumer goods, wellness, sports, and social platforms.
Generate sponsorship, endorsement, experiential, content, and integrated marketing opportunities for AWAL artists and campaigns.
Build custom partnership proposals and revenue-generating programs tailored to artists, releases, tours and cultural moments.
Cultivate and maintain senior-level relationships with brands, agencies, media partners, marketing executives, philanthropic organizations and other strategic partners.
Serve as the primary point of contact for brand-related opportunities across AWAL’s roster.
Work closely with artist managers, attorneys, and internal stakeholders to ensure alignment on partnership execution.
Lead end-to-end partnership execution from ideation and negotiation through activation and reporting.
Collaborate with marketing, creative, digital, sync and publicity teams to execute integrated campaigns.
Ensure all partnerships authentically align with artist brands, audiences, and long-term career strategy.
Oversee timelines, budgets, approvals, contractual obligations, and performance metrics.
Stay ahead of emerging trends across music, creator economy, social media, live experiences, and brand marketing.
Identify innovative formats and nontraditional partnership opportunities that position AWAL as a leader in artist-brand collaboration.
Use data and audience insights to inform partnership strategy and campaign effectiveness.