Director, Strategic Events

Snowflake•Menlo Park, CA

About The Position

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. About the Role The Director, Strategic Events will own the development and execution of Snowflake's event strategy, leading a high-performing team to deliver world-class event experiences that drive awareness, pipeline impact and community engagement. This includes key Snowflake-led flagship events (Snowflake Summit annual user conference, North America Snowflake World Tours), key executive programming, and more.

Requirements

10+ years in B2B corporate events, with 3+ years in senior leadership roles managing both large-scale flagship events and teams
Proven track record leading strategic events that deliver extraordinary experiences, drive pipeline and revenue in enterprise technology or SaaS, and stay on budget
Strong people leader with excellent communication skills and experience building and scaling teams
A natural connector and collaborator who seamlessly brings constituents from across departments and organizations together to move towards a common set of goals

Responsibilities

Own the flagship event (Snowflake Summit) strategy and execution: Build and execute against a set of complex timelines, event architecture models, event R&Rs, workstream processes, vendor processes, budgets, multi-year contracts and project plans.
Manage large-scale and long-range budget and operations: Own budget planning, forecasting, and ROI analysis; manage vendors, agencies, venues, and production partners across programs and years
Deliver executive programming: Design and execute the Global Black Diamond Council – our most valued worldwide customers – and create bespoke experiences that strengthen relationships and foster valuable feedback from with these strategic accounts
Drive measurable pipeline impact: Partner with Field Marketing, Sales, SDR, and Partner teams to ensure Snowflake World Tours deliver amazing experiences that create qualified meetings, pipeline contribution, and accelerated opportunities
Lead and develop your team: Manage and mentor a team of event professionals fostering excellence, creativity, and accountability
Optimize through data: Establish KPIs, reporting frameworks, and analytics to measure event performance and business impact; use insights to continuously improve
Collaborate cross-functionally: Work across marketing – Brand, Content, Product Marketing, Demand Generation, Global Theaters – to track project success and ensure seamless execution
Communicate Complex Ideas Clearly: Communicate with stakeholders across the organization regularly and clearly to help keep projects on track and confusion-free
Innovate & Solve: Bring fresh ideas and formats that differentiate Snowflake in the market; bring a problem-solver mindset to projects every day whether it’s creative brand moments, cost efficiencies, or a cutting edge technology pitch

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