Director, Strategic Customer Growth Insights

The Coca-Cola Company•Atlanta, GA

3d•$141,000 - $165,200•Hybrid

About The Position

The Director of Strategic Customer Growth Insights is a highly strategic, customer-facing insights leader who sits at the intersection of strategy, business development, and growth execution for a key customer of TCCC. This role reports into the Head of Head of Strategy, Insights & Innovation and exists to make insights matter by translating complex data and consumer understanding into clear, compelling stories that drive customer action and deliver against ambitious annual growth plans. This role is the primary insights partner to Business Development Sr. Directors and plays a critical role in shaping, sizing, prioritizing, and co-creating growth opportunities in-market to key partners. You will work closely cross-functionally to ensure we have a comprehensive set of insights. This role thrives on turning complexity into clarity – synthesizing multiple data sources, competitive intelligence, and consumer insights into simple, persuasive narratives that drive action. The position requires advanced expertise in syndicated, proprietary, and customer data, strong agency management capabilities, and the ability to translate complex analytics into compelling consumer-drive narratives and business stories. Success in this role requires exceptional storytelling, strong executive presence, consultative influence, and the ability to operate effectively in a fast-paced environment with multiple stakeholders and competing priorities including comfort engaging and influencing diverse senior perspectives to commercialize insights across the organization.

Requirements

Minimum: 8+ years of experience in strategy, insights, brand, customer, business intelligence, and/or guest research
Experience in data driven decision making and analytics
Business and Consumer Insights: Identifies a consumer or customer problem worth solving or an opportunity worth investing in
Design Solutions: Recommends strategic focus areas to address business problems and opportunities, in alignment with strategic priorities
Data-Driven Storytelling: Utilizes a creative way of consolidating data, analyzing for insight, and translating into a clear and compelling story
Customer Management Skills: Ability to navigate complex and senior level customer relationships
Network: Ability to work across the NAOU and Global Strategy and Insights networks to bring in best practices, tools, and learnings
Business Consulting Skills: Ability to identify opportunities and gaps for both KO and customer via a holistic understanding of business fundamentals and application of quantitative and qualitative industry, guest, and operator insights.
Communication Skills: Ability to communicate complex information and implications both verbally (in interactions with senior customer leaders) and in written presentations, utilizing "storytelling techniques" to communicate a clear, compelling, and cohesive story.
Analytic Skills: Ability to analyze quantitative and qualitative data to identify patterns, opportunities, and gaps, and integrate across disparate data sources.
Data & Insights Knowledge: Knowledge and ability to utilize industry resources (e.g., NPD CREST, Nielsen, Kantar, Datassential, etc.) and proprietary tools (e.g., DINE360, BEACH, etc.).
Market Research Knowledge: Experience working with agencies and leading large bodies of research projects. In addition, ability to present complex research projects and customize findings based on audience (e.g., presentation to leadership vs. to sales account directors).
Systems Thinking: Takes a whole systems approach to analyze business issues and implements holistic solutions, ensuring that linkages between structure, people, process and technology are made.
Storytelling: Prepares, crafts, and delivers a memorable narrative to engage intended audiences.
Influencing: Affects the behavior of others in a particular direction, leveraging key tactics that involve, connect, and inspire.
Actionable Insights
Customer Insights
Data-Driven Decision Making

Nice To Haves

MBA
6+ years of experience in marketing analytics and/or guest research
Consumer packaged goods experience
Consulting background
Experience with QSR/FSOP Customer in a customer-facing role
Knowledge of Coca-Cola System
Knowledge of both US and Canadian market

Responsibilities

Serve as the primary Insights Subject Matter Expert (SME) for the Field organization.
Proactively deliver actionable insights, including channel performance, competitive intelligence, trend identification, and impact sizing.
Leverage North America Operating Unit (NAOU) data sources and insights resources to develop fact-based growth and selling strategies.
Design and lead primary research to address knowledge gaps, strengthen competitive advantage, and position Coca-Cola as the beverage, QSR, and consumer insights expert.
Curate and present insights to strategically position the Customer and The Coca-Cola Company as trusted thought partners with Field Offices, Business Units, Owner/Operator Leadership, Affinity Groups and local agencies.
Manage and maintain the customer knowledge repository in partnership with Category Insights and Marketing teams.
Partner closely with NAOU and FSOP Insights teams to translate enterprise insights into relevant, actionable strategies for the customer.
Engage routinely with leadership to ensure insights and analytics are embedded in business decisions.
Collaborate cross-functionally with Sales, Finance, Marketing, & Marketing teams, and the broader NAOU insights, strategy, and brand communities.
Strong fluency in both internal and syndicated data sources (BEACH, Circana, Nielsen, Numerator, Zappi, etc.) and comfort in learning new tools to gather insights for data driven storytelling and through custom analyses