Director, Strategic Account Management - CVS Media Exchange (CMX)

CVS Health•Boston, MA

3d•Hybrid

About The Position

CVS Media Exchange (CMX) is dedicated to driving measurable outcomes for its suppliers, merchants, stores, GMs, brand advertisers, and agencies. CMX offers full-funnel ad solutions that leverage CVS’s in-store and online data, extensive reach, and provide measurable results for its clientele. With a range of flexible pricing and buying models, including self-service, these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers. The Director, Strategic Account Management will lead and develop a high-performing team of Senior Account Managers and Account Managers, driving strategic client relationships, optimizing media execution, and ensuring measurable outcomes for suppliers, advertisers, and agencies. This leader is responsible for team growth and delivering on business objectives through effective collaboration and innovation. The ideal candidate is a strategic and collaborative leader with extensive experience in account management, proven ability to develop high-performing teams, and a track record of driving measurable business growth through innovative media solutions and exceptional client partnerships.

Requirements

10+ years’ experience in account management, media planning, digital marketing, or retail media (CPG/retail preferred), including upselling experience.
5+ years proven experience in leading and developing teams.
Bachelor’s degree in Business, Marketing, or a related field or equivalent (HS Diploma and 4 years of experience) required.

Nice To Haves

Expertise in overseeing Joint Business Planning (JBP) and developing media strategies that align with supplier and advertiser growth objectives.
Ability to serve as executive sponsor for key accounts, ensuring high-level engagement, satisfaction, and long-term partnership growth.
Advanced skills in monitoring campaign performance using KPIs and data-driven insights, guiding teams to optimize outcomes and deliver actionable recommendations.
Experience partnering with sales, merchandising, insights, strategy, and billing teams to drive strong results and advertiser satisfaction.
Proficiency in performing in-depth data analysis, delivering accurate campaign performance reports, and presenting insights to senior leadership.
Commitment to mentoring team members, fostering professional growth, and sharing best practices to support continuous improvement and revenue growth.
Excellent written and verbal communication skills, with the ability to present clearly and effectively to internal stakeholders and external partners.
Ability to influence supplier investment, drive growth through innovative media solutions, and stay abreast of industry trends, analytics platforms, and emerging technologies.

Responsibilities

Lead, mentor, and develop a team of Senior Account Managers and Account Managers, fostering professional growth and a culture of continuous improvement.
Set clear performance expectations, provide regular feedback, and conduct ongoing coaching to elevate team capabilities.
Share best practices and drive adoption of innovative strategies to maximize revenue growth and client satisfaction.
Partner with Industry Managers to oversee Joint Business Planning (JBP) efforts, ensuring alignment of media strategies with supplier and advertiser growth objectives.
Guide the creation of campaign strategies and audience targeting recommendations across brands and product lines.
Approve strategic supplier growth proposals, leveraging deep understanding of client business goals and marketing objectives.
Serve as executive sponsor for key supplier and advertiser relationships, ensuring high-level engagement and satisfaction.
Support the team in managing day-to-day business, resolving escalations, and identifying opportunities for incremental revenue.
Champion education of clients on performance metrics, insights, and optimization strategies.
Oversee the end-to-end campaign lifecycle, ensuring precision in launch, optimization, and wrap-up across all accounts.
Monitor campaign performance using KPIs and data-driven insights, guiding the team to optimize outcomes and deliver actionable recommendations.
Partner with sales, merchandising, insights, strategy, and billing teams to drive strong results and advertiser satisfaction.
Ensure seamless execution and accurate delivery of campaigns through effective collaboration with internal stakeholders.
Support monthly billing processes and maintain oversight of campaign tracking systems.
Present key issues, insights, and recommendations to senior leadership with clarity and strategic vision.
Influence supplier investment and drive growth through innovative media solutions and data-driven strategies.
Stay abreast of industry trends, analytics platforms, and emerging technologies to inform team strategy and client recommendations.