Senior Product Manager - CVS Media Exchange (CMX)

CVS Health•Boston, MA

About The Position

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. CVS Media Exchange [CMX] is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full-funnel ad solutions leverage CVS’s in-store and online data, extensive reach, and to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers. As the Sponsored Display Ads Product Lead, you will own and drive the development, execution, and continuous optimization of our sponsored display advertising products. This role is essential to expanding CMX’s advertising offerings, enhancing user engagement, and driving revenue growth. You will work closely with cross-functional teams—including engineering, design, sales, and data science—to bring new products to market and ensure our display ads perform to the highest standards in relevance, effectiveness, and scalability.

Requirements

5+ years in product management, with a focus on digital advertising, display ads, or ad tech.
5 + years of technical proficiency: Familiarity with ad tech stack components, DSPs, SSPs, programmatic buying, and media measurement.
Experience with analytics tools and A/B testing methodologies is highly desirable.
5+ years of Analytical Skills: Strong analytical and problem-solving skills with a data-driven approach to decision-making.
Experience in handling large data sets to drive product insights and improvements.

Nice To Haves

Agility & Self-Starter: Demonstrated ability to adapt swiftly to evolving priorities and challenges. Proactive in identifying and driving projects forward independently within a fast-paced environment.
Cross-Functional Leadership: Demonstrated ability to work collaboratively across departments, resolve complex conflicts, and lead cross-functional projects. Excellent communication skills, with the ability to translate complex technical concepts for business audiences.
Customer Focus: Passionate about understanding user behavior, advertiser needs, and trends in digital advertising to deliver a product that meets both client and consumer expectations.

Responsibilities

Define, communicate, and execute a strategic roadmap for sponsored display ads that aligns with CMX's goals for user experience, revenue growth, and operational efficiency.
Lead the full product lifecycle for sponsored display ads, from ideation to launch and ongoing iteration. Collaborate with engineering and design to ensure timely delivery of new features and enhancements.
Present strategies, roadmaps, and product outcomes to executive leadership, gaining support for strategic initiatives, and ensuring alignment with organizational goals.
Address and resolve large-scale conflicts that may arise across functions, advocating for product vision and business objectives while balancing team and stakeholder needs.
Conduct market research and competitive analysis to understand industry trends, customer needs, and advertiser requirements, translating insights into actionable product features and strategies.
Partner with sales, marketing, and account management to ensure alignment on objectives, gather customer feedback, and develop resources that effectively position and communicate product benefits to advertisers.
Monitor and analyze product performance metrics, using data to make informed decisions on feature enhancements, targeting, and delivery optimizations to drive engagement and conversion.
Develop monetization strategies, including audience targeting, pricing models, and ad placement optimizations to maximize revenue while preserving a positive user experience.
Ensure product compliance with data privacy laws, industry standards, and CMX’s policies, fostering trust with users and clients.
Drive product management best practices within the team, fostering a culture of continuous improvement, accountability, and cross-functional collaboration.