Director, Sponsorship Strategy, Sports - Brand Consulting

CAA Club Group•New York, NY

2d•Hybrid

About The Position

The CAA Brand Consulting Sponsorship Strategy Director will play a key role in some of our most high-profile client work and new-business initiatives. This position will lead the development and ‘sell-in’ of data and insight-driven Sports sponsorship strategies across the entire sports ecosystem – partnering with account leads to advise C-suite clients and their teams on how to implement sponsorship strategies across each media channel, sponsorship asset mix and consumer touchpoint. In this role, the candidate will interface day-to-day with our account teams and functional leaders (Creative, Analytics, Business Development, Experiential, etc.), inter-agency leaders, as well as directly with senior clients.

Requirements

Bachelor’s Degree in Marketing, Communications, Statistics or similar discipline
8-10+ years of experience in brand, integrated communications, or connections planning
Must have experience in sports
Expertise in interpreting consumer research and data (quantitative & qualitative) and applying to solutions-based client strategies
Exceptional verbal and written communication skills
Strong analytical skills, ability to think critically and work collaboratively on fast moving projects
Proven ability to manage multiple projects simultaneously, while being extremely detail-oriented
Ability to influence, persuade and lead broader teams
Excellent understanding of the composition and application of creative briefs
Experience communicating and providing consultation and advice to clients, including running brainstorms, strategy and innovation workshops
Ability to travel and attend work events outside normal business hours on an as needed basis
Global experience or experience working on multi-market accounts
Knowledge, passion and curiosity on all things sports and the surrounding culture
Ability to confidently present plans, thought leadership and ideas to a senior leadership audiences (internal and external)
Experience working on new business pitches, to support when opportunities arise

Nice To Haves

Experience planning social campaigns
Experience with go-to-market planning or ecosystem thinking for campaigns

Responsibilities

Develop and deliver overarching strategic vision grounded in data for client assignments, defining and prioritizing initiatives that directly support marketing/business goals and brand KPIs
Work with Account teams around client briefings to qualify opportunities, shaping campaign deliverables and go-to-market strategies
Partner closely with our Insights and Analytics teams to build and apply insight and data-driven personas, segmentation models, customer journeys and measurement frameworks
Interpret category and consumer trends to inform cultural marketing, partnership, campaign and communication strategies, determining the roles of media and creative and ideal touchpoints needed to drive desired outcomes
Develop overarching partnership strategy, including creative platforms and narrative, defining the role of partnerships within the broader brand and marketing ecosystem
Create partnership portfolio analyses to identify the strategic role of partnerships and ensure alignment with overarching strategy, including partner selection, rights and asset utilization
Create activation strategies to meet brand objectives/targets and design integrated campaign approaches across channels and touchpoints
Develop ideas for optimizing existing activations to improve effectiveness, efficiency and cultural relevance
Create topline negotiation strategies for potential partnerships, outlining value exchange, priority assets and key leverage points
Act as a bridge between internal teams – Account, New Business, Data, Insights, Creative – facilitating optimal team outputs while balancing efficiency and effectiveness
Brief and collaborate with internal and external partners (e.g. client’s IMC teams)
Develop and apply ownable positioning for brands within Sports, informing brand role, partner selection, rights and asset utilization, and creative activation
Proactively pitch innovative ideas, new partners, new channels, and test and learn opportunities
Cultivate relationships across CAA to find and promote new opportunities for clients