Director, Social Media

Everpure • Raleigh, NC

1d • Onsite

About The Position

We’re in an unbelievably exciting area of tech and are fundamentally reshaping the data storage industry. Here, you lead with innovative thinking, grow along with us, and join the smartest team in the industry.
This type of work—work that changes the world—is what the tech industry was founded on. So, if you're ready to seize the endless opportunities and leave your mark, come join us.
THE ROLE
As the Director of Social Media, you will transform our social presence from a publishing function into a high-impact engine for brand authority and market influence. You’ll lead the global organic strategy, elevating executive voices and leveraging deep social listening to drive actionable business insights. By partnering closely with Brand, Communications, and Demand teams, you will ensure our social channels move beyond metrics to become a core driver of credibility and global relevance.

Requirements

• Strategic Leadership Expertise: A proven track record of leading complex, global social media strategies within a B2B and enterprise environment, focusing on brand storytelling and community growth.
• Executive & Influencer Savvy: Extensive experience managing high-stakes executive social programs and scaling influencer initiatives that drive measurable industry engagement.
• Analytical Mastery: Technical proficiency with enterprise social suites (such as Sprout, Brandwatch, or Sprinklr) and a deep understanding of how to use sentiment analysis and attribution to prove business impact.
• Cross-Functional Collaboration: Exceptional ability to partner across Creative, Communications, and Demand Generation teams to integrate social insights into holistic business goals.

Responsibilities

• Architect Global Strategy: Define and execute a comprehensive organic social roadmap that synchronizes our brand voice across all platforms, ensuring every interaction increases our global Share of Voice and brand sentiment.
• Lead Executive Presence: Design and manage our executive thought leadership program, partnering with senior leaders to craft authentic, insight-driven narratives that build industry trust and individual authority.
• Drive Intelligence & Insights: Establish a sophisticated social listening and reporting framework to provide the organization with real-time market intelligence, informing content planning and broader marketing decisions.
• Scale Advocacy & Influence: Launch and optimize global employee advocacy and influencer programs that amplify our reach through trusted, human-centric storytelling.
• Nurture High-Performing Teams: Lead and mentor a team of social specialists, setting high standards for creative excellence and data-driven experimentation while fostering cross-functional collaboration with Creative and Paid teams.

Benefits

• Innovation: We celebrate those who think critically, like a challenge, and aspire to be trailblazers.
• Growth: We give you the space and support to grow along with us and to contribute to something meaningful. We have been named Fortune's Best Workplaces in Technology™, Fortune's Best Workplaces in the Bay Area™, and certified as a Great Place to Work®!
• Team: We build each other up and set aside ego for the greater good.
• And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events. Check out purebenefits.com for more information.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees