Director, Social Media - Golf

TMRW Sports Inc • Winter Park, FL

20h

About The Position

TMRW Sports is seeking a dynamic and strategic Director, Social Media – Golf to lead the vision, voice, and execution of social media across its TGL and WTGL golf properties. This role is central to shaping a culturally relevant, fan-first brand presence that deepens engagement, accelerates audience growth, and elevates how the leagues show up across priority social platforms. Serving as both a strategic leader and hands-on operator, this person will own the development of innovative social content ecosystems while ensuring social media is a key driver of brand relevance, fandom, and business impact. This role will forge strong partnerships across players, teams, sponsors, broadcast, and media partners to deliver compelling, platform-native content that extends well beyond live competition. Reporting to the Vice President, Marketing – Golf, the Director, Social Media - Golf will lead and develop a high-performing social team, establish best-in-class workflows and governance, and ensure TMRW Sports remains at the forefront of social, cultural, and content innovation within sports and entertainment.

Requirements

• Bachelor’s degree in Marketing, Communications, Business or similar area of study, or equivalent working experience
• 10+ years of social media, digital content or media experience
• Proven experience in social content from strategy through execution and analysis
• Experience in building and scaling high-impact social media strategies and teams
• Deep understanding of major and emerging platforms, content formats, and fan engagement behaviors
• Experience working with talent, athletes, creators, and partners
• Strong project management and organizational skills with the ability to manage multiple high-visibility initiatives at once
• Excellent written, verbal, and presentation skills
• A strong analytical mindset with experience using CRM, social, paid media, and other performance reporting tools to inform strategy and optimize results
• Exceptional cross-functional collaboration skills with the ability to work effectively across marketing, partnerships, broadcast, teams, players, and external partners
• Deep understanding of social platforms, content trends, fan engagement behaviors, and the evolving sports and entertainment media landscape
• A creative, solutions-oriented marketing approach with the ability to balance strategic thinking and real-time execution
• The ability to thrive in a fast-moving, ambiguous, high-expectations environment while maintaining attention to detail and operational excellence
• A fan-first mindset with a passion for building community, driving conversation, and creating culturally relevant content

Nice To Haves

• Experience leading social media strategy at scale for a major consumer brand, league, team, media company, or high-growth sports/entertainment property
• Experience leading or closely partnering on paid social strategy, including audience development, campaign optimization, and performance-driven content distribution
• Demonstrated success building culturally relevant, fan-first social brands that drive engagement across multiple platforms
• Experience working with athletes, talent, creators, and teams to produce compelling content
• Strong track record using data, analytics, and social listening to inform strategy, optimize performance, and connect engagement to business outcomes
• Expert level knowledge and passion for the game of golf
• Comfort working in a fast-paced, ambiguous startup environment

Responsibilities

• Lead the overarching social media strategy for the TMRW Sports Golf business, aligning social priorities with broader marketing, content, partnership and business objectives
• Build and cultivate an engaged fan community that strengthens connection to leagues, teams, players, and broader cultural conversation
• Drive audience growth and brand awareness across priority platforms through innovative, platform-native storytelling and shareable shortform content
• Deliver continuous and tentpole content strategies that drive relevance, reach, engagement impressions, shares and conversions
• Define and evolve the voice, tone, and storytelling approach for TGL and WTGL across priority owned social channels
• Collaborate with branded content and partnerships team to ensure sponsor integrations align with league creative and brand standards while maintaining a fan-first approach
• Partner with team, player, broadcast, and internal content stakeholders to create compelling, differentiated storytelling that extends beyond live competition
• Oversee content ideation, production, publishing, distribution, and optimization across platforms including Meta, TikTok, YouTube, X, and emerging channels.
• Identify opportunities for real-time, culturally relevant content that expand audience reach and drives conversation
• Develop strategies that convert social engagement into measurable business outcomes including tune in, app downloads, ticket sales, and website traffic
• Define and track KPIs aligned with company priorities, including follower growth, engagements, impressions, shares, video views, conversions and sponsorship value
• Lead reporting, insights, social listening, and optimization efforts, translating performance data into actionable recommendations for leadership and cross-functional teams
• Identify, implement, and manage best-in-class tools and platforms for workflow management, content operations, analytics, listening, and publishing
• Establish workflows, editorial calendars, and governance to ensure consistency and quality across all channels
• Lead and develop a high-performing social media team responsible for content creation, publishing, community management, audience engagement, and social listening
• Manage external agencies, production partners, and platform relationships
• Ensure the organization is leveraging social media infrastructure to its fullest potential

Benefits

• Equity ownership opportunities to allow employees to share in the company’s growth
• Unlimited discretionary time off along with 15 paid holidays per year (including the week of Independence Day)
• Comprehensive health insurance options, including a 100% contribution Employee coverage option
• Additional employee and family insurance coverage options with company contribution, including dental and vision
• FSA, HSA and DCHSA opportunities including contribution matches
• Retirement options including traditional 401(k) and Roth IRA plans

What This Job Offers

• Job Type: Full-time
• Career Level: Director