Director, Social Media Marketing

Starface World

4d•Remote

About The Position

Starface is seeking a Director, Social Media Marketing to lead the strategic direction of our social presence across platforms. In this role, you’ll report directly to our SVP of Marketing and oversee the evolution of our platform strategy, content planning, and organic social ecosystem while helping strengthen the connection between organic and paid social efforts. You’ll be the person with the clearest and most complete view of our social presence at any given moment—bringing together performance insights, cultural relevance, platform expertise, and creative thinking to help Starface stay ahead of where social is going, not just keep pace with it. The right person for this role is deeply strategic but highly executional, creatively sharp without needing to own the creative itself, naturally collaborative, and obsessed with online culture and platform evolution. They know how to turn insights into action, write strong briefs that inspire great work, and create systems that make teams stronger. At Starface, we love people who defy convention and welcome an attitude of exploration into the bold and creative in all that we do. If you are a culturally fluent social strategist who thrives in fast-moving environments and loves building brands with real community impact, and all of this resonates with you so far, please keep reading!

Requirements

6+ years leading social strategy and managing owned channels for a consumer brand, ideally in beauty, fashion, lifestyle, or CPG
Worked at a brand known for strong social storytelling and cultural relevance—not just large media budgets
Know TikTok and Instagram natively and understand how platform behavior evolves in real time
Built social strategies and reporting frameworks from scratch
Hands-on experience aligning organic and paid social teams in meaningful ways
Know how to write briefs that creatives actually want to use
Equally comfortable thinking strategically and getting into executional details
Managed agencies and know how to get the best work out of external partners
Confidently collaborate with creative leadership while respecting creative ownership
Proactive, curious, collaborative, and genuinely excited by what’s next in social culture

Responsibilities

Own and evolve Starface’s social media and platform strategy across TikTok, Instagram, YouTube, and emerging platforms
Lead the social content calendar and ensure every piece of content ladders back to a clear strategic purpose
Develop thoughtful, actionable creative briefs that push ideas forward and help unlock stronger creative work
Partner closely with the creative team, including our Director of Social Content to ensure strategy enhances creativity rather than constrains it
Create and continuously refine platform-specific playbooks, KPIs, benchmarks, and reporting frameworks
Monitor social performance and translate insights into recommendations and next steps
Maintain and grow Starface on TikTok and Instagram while helping identify and build meaningful presence on new and emerging platforms
Build a stronger feedback loop between organic and paid social, ensuring learnings are shared consistently across teams
Collaborate regularly with paid media partners to align on content needs, testing opportunities, and performance insights
Manage external agency partners and ensure high-quality strategic output and execution
Monitor content performance and turn insights into actionable recommendations that improve creative and business outcomes
Build and continuously refine platform-specific playbooks, KPIs, benchmarks, and reporting frameworks
Stay deeply informed on platform shifts, internet culture, creators, and competitive activity—and bring forward what’s actually worth paying attention to
Lead, mentor, and support two direct reports while helping elevate the overall social function