Director, Social Media & Digital Content – Denver Nuggets

Ball Arena•Denver, CO

2d•Onsite

About The Position

The Denver Nuggets are seeking an experienced, creative, and strategic Social Media & Digital Content Director to lead the team responsible for the franchise’s voice and storytelling across social and digital platforms. The Director will oversee social media and digital content across Instagram, X, Facebook, TikTok, YouTube, and emerging channels, shaping stories about games, players, and community initiatives to drive engagement, expand reach, and deepen connections with Nuggets fans. The role combines creative instincts with data-driven decision-making, using platform trends, audience insights, and performance metrics to inform strategy and improve results. The Director will manage, mentor, and develop social media professionals, setting creative direction, priorities, and workflows for timely, engaging, high-quality content. The position collaborates closely with internal teams to deliver cohesive storytelling and support organizational priorities, season-long initiatives, campaigns, special events, fanbase growth, business objectives, and corporate partner value. Reporting to the Head of Content Strategy & Production for Mile High Studios, the Director will help shape the franchise’s digital presence and strengthen its connection with Denver and Nuggets fans. The position is based in Denver, Colorado, and works in typical office conditions. The role is full-time and supervisory. The listed base salary range is $82,500–$93,000, with eligibility for an annual discretionary bonus.

Requirements

BS/BA degree in a relevant or related field.
At least 6 years of experience in content capture and social media publishing.
At least 4 years of experience managing a social media content team.
Experience in basketball, professional sports, and/or a major sports brand.
Experience managing a team.
Strong organizational and multitasking skills.
Experience in branded content strategy.
Experience with all major social media platforms, including emerging channels.
Experience and knowledge of reporting and management software and technologies.
Experience tracking and reporting across social media platforms.
Experience capturing and/or producing digital content.
Experience working with content creators, producers, and publishers.
Ability to maintain a positive attitude and demonstrate professionalism.
Ability to maintain a high level of confidentiality.
Ability to complete work accurately and in a timely manner.
Ability to work independently and in a group setting and demonstrate good judgment.
Ability to communicate effectively orally and in writing.
Excellent interpersonal skills.
Ability to multitask, prioritize, and adapt to changing environments.

Responsibilities

Develop and lead comprehensive media plans to grow brand awareness, fan engagement, reach, and community support across digital platforms.
Direct the planning, development, and distribution of platform-specific content, including graphics, videos, highlights, behind-the-scenes storytelling, and fan-focused content.
Maintain an authentic, recognizable brand voice aligned with the Denver Nuggets’ identity, values, and brand standards.
Lead strategies to strengthen fan relationships, foster online community, and expand the Nuggets’ connection with audiences through timely, interactive, culturally relevant content.
Monitor platform developments, digital trends, emerging technologies, and audience behaviors to identify opportunities and improve content performance.
Partner with Marketing, PR, Sponsorships, Ticket Sales, Community Relations, Retail, Youth Basketball, and other internal departments on integrated campaigns and organizational priorities.
Oversee content calendars, publishing strategies, and team workflows to ensure consistent, timely, coordinated delivery aligned with team activities and organizational initiatives.
Lead, mentor, and develop social media team members; establish creative direction, priorities, and performance expectations while fostering collaboration, accountability, and professional growth.
Identify and execute opportunities to integrate corporate partners into social content while maintaining authenticity and audience engagement.
Ensure social media content complies with NBA regulations, sponsorship agreements, intellectual property requirements, organizational policies, and brand guidelines.