Director, SMB Product Marketing, Financial Value-Added Services

Fiserv•Sunnyvale, NY

20d

About The Position

The Director, SMB Product Marketing, Financial Value-Added Services role defines and executes the go-to-market strategy, processes, and operations for Fiserv’s SMB Merchant Solutions Financial Services portfolio, including Clover Card and future financial products. The director partners with Product, Marketing Operations, Sales, Analytics, Risk, Compliance, Customer Support, and external partners to develop and execute go-to-market campaigns, increase merchant adoption, and accelerate portfolio growth. The role combines go-to-market expertise with commercial and analytical skills, and calls for experience launching and scaling financial services or fintech products. It includes developing the go-to-market operating model and launch frameworks, incorporating customer and market insights into product marketing, leading commercialization of products and strategic initiatives, and creating positioning and strategies that drive merchant acquisition, activation, engagement, retention, and portfolio growth. The director also defines and monitors performance indicators and builds relationships with internal stakeholders and external strategic partners.

Requirements

10+ years of experience in SMB product marketing, go-to-market, growth, product management, strategy, or related functions.
Proven experience building campaigns, developing collateral, and creating SMB communications and messaging.
Experience launching and growing financial services, payments, fintech, banking, or lending products.
Strong understanding of product commercialization, including SMB campaign timing, collateral, and content style.
Strong analytical and data-driven decision-making skills.
Strong communication, presentation, and stakeholder management skills.
Ability to influence senior leaders and drive alignment across diverse teams and organizations.
Master’s degree or equivalent professional experience.

Nice To Haves

Direct experience in SMB card marketing.
Experience launching or managing marketing for credit card, commercial card, lending, or embedded finance products.
Experience marketing products to small and medium-sized businesses.
Experience working with card networks, issuing banks, fintechs, or payments providers.
Experience developing partnership marketing and co-marketing programs.
Experience leveraging analytics, personalization, and AI-driven marketing strategies.

Responsibilities

Define and scale the go-to-market operating model for SMB Financial Services.
Refine launch frameworks, planning processes, governance, and cross-functional operating rhythms for product commercialization.
Partner with Product Management to incorporate customer, market, and commercial insights into product marketing.
Lead go-to-market planning and execution for new products, features, and strategic initiatives.
Drive alignment across Product, Marketing, Sales, Analytics, Operations, Risk, Compliance, and Customer Support.
Develop product positioning, messaging, and value propositions that communicate merchant value.
Create strategies to drive merchant acquisition, activation, engagement, retention, and portfolio growth.
Define and monitor KPIs related to campaign success, product adoption, customer engagement, and business performance.
Build relationships with internal stakeholders and external partners, including financial institutions, card networks, fintechs, and other strategic partners.