Director, Small Market Growth

Foley • Boston, MA

9d • Remote

About The Position

We’re building a dedicated Small Market growth motion at Foley. This role will own how we drive high-velocity, self-serve customer acquisition across the Small Market segment. This is a hands-on, strategic role focused on building and scaling a performance-driven, AI-enabled growth engine. You will operate across the full funnel, from top-of-funnel acquisition through conversion and activation, with a strong emphasis on measurable outcomes. This role is best suited for a performance marketer and growth builder who thrives in fast-paced, high-volume environments and knows how to combine all areas of growth marketing and AI systems to drive efficient, repeatable growth. You will define how SMB growth is executed and scaled, partnering closely with Sales, Product, and Marketing to ensure demand converts into real revenue through both self-serve and assisted motions.

Requirements

• Strong background in high-velocity SMB, B2C, or PLG growth environments
• Deep performance marketing expertise across paid search, paid social, and SEO/GEO
• Hands-on operator who actively manages campaigns, builds systems, and executes directly
• Proven experience owning full-funnel growth, not just top-of-funnel demand generation
• Experience building or leveraging AI systems beyond basic LLM usage, including workflows, automation, or agent-based systems
• Highly analytical, with a strong grasp of CAC, LTV, ROAS, and conversion metrics
• Experience in product-led growth or self-serve SaaS models

Nice To Haves

• Experience in FinTech, compliance, or regulated SaaS environments is a plus
• Prefer being hands-on and owning outcomes end-to-end rather than managing agencies or large teams
• Enjoy operating in fast-paced, high-volume environments where speed and iteration matter
• Like building systems from scratch and scaling what works
• Think in terms of experiments, metrics, and performance, not just campaigns
• Use AI as a way to build, leverage and automate workflows, not just generate content
• Are motivated by driving measurable business impact through efficient growth

Responsibilities

• Own the end-to-end growth motion for the SMB segment, from acquisition through conversion and activation
• Build and execute high-velocity performance marketing strategies across paid search, paid social, SEO/GEO, email, and lifecycle channels
• Operate a full-funnel growth engine, spanning top-of-funnel demand through mid-funnel nurture and conversion optimization
• Continuously test, iterate, and scale campaigns with a focus on CAC efficiency, LTV, and revenue impact
• Build and scale a performance creative engine that produces and tests high volumes of content across channels
• Develop systems to categorize, test, and optimize messaging, hooks, and creative formats
• Partner across teams or external resources to establish a repeatable content supply chain that supports rapid experimentation
• Expand into new channels and formats (e.g., paid social, influencer, emerging platforms) based on performance signals
• Design and deploy AI-driven workflows across acquisition channels, including SEO/GEO, email, and content generation
• Build automated systems for campaign execution, audience targeting, and performance optimization
• Leverage agentic workflows and integrations to increase speed, scale, and output quality across marketing efforts
• Apply strong judgment to ensure AI drives performance outcomes, not just efficiency gains
• Drive a product-led, self-serve growth motion that converts traffic into paying customers
• Optimize conversion paths, onboarding flows, and lifecycle programs to improve activation and revenue
• Partner with Sales to ensure alignment between self-serve and assisted conversion paths
• Identify and close gaps across the funnel to maximize conversion and revenue yield
• Own core growth metrics across the funnel, including CAC, LTV, conversion rates, and channel ROI
• Analyze campaign and channel performance to inform budget allocation and scaling decisions
• Build a culture of experimentation, using data and rapid testing to continuously improve performance

Benefits

• medical, dental, and vision coverage
• a 401(k) with company match
• paid time off and holidays
• wellness programs
• an employee assistance program

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed