Market Director

Whistle Express Car Wash
Hybrid

About The Position

The Market Director will lead overall operations for 12–20 express carwash sites, ensuring consistent execution, driving performance improvements, and upholding company standards. This role involves full P&L ownership for the market, including revenue, labor, operating expenses, and profitability. The Market Director will also be responsible for leading and developing a team of Site Managers, Market Managers, Maintenance Leaders, and Market Trainers, fostering a positive and productive culture. Additionally, they will oversee maintenance performance, ensure equipment reliability, and guarantee an excellent customer experience across all locations. Compliance with safety and environmental standards, along with regular performance management and reporting, are key aspects of this position.

Requirements

  • 5+ years of multi‑unit leadership experience in carwash, retail, service, or similar field‑operations environments.
  • Demonstrated success managing P&Ls and driving financial performance.
  • Strong leadership, communication, and coaching skills at scale.
  • Ability to travel daily across multiple locations.
  • Experience working with mechanical, industrial, or equipment‑based operations preferred.
  • Ability to stand for extended periods and walk sites daily.
  • Ability to lift 25–50 pounds if needed during site visits.
  • Ability to work outdoors year‑round, including in varying weather conditions.

Responsibilities

  • Lead overall operations for 12–20 express carwash sites, ensuring consistent execution across the market.
  • Set expectations, monitor results, and drive performance improvements through strong leadership and accountability.
  • Ensure all locations follow company operating procedures, safety guidelines, and customer service standards.
  • Directly manage a set of sites within their market and lead operations for the entire market.
  • Own full P&L for the market, including revenue, labor, operating expenses, and profitability.
  • Review financial results regularly and lead action plans to drive sales, manage costs, and improve margins.
  • Support membership growth and local marketing initiatives that drive top‑line performance.
  • Lead and develop a team of Site Managers, Market Managers and Maintenance Leaders, Market Trainers across the market.
  • Recruit, train, and coach leaders, ensuring strong bench strength for future growth.
  • Create a positive, safe, and productive culture focused on teamwork, accountability, and great service.
  • Oversee maintenance performance and ensure all wash equipment is operating safely and efficiently.
  • Partner with maintenance teams to plan repairs, schedule preventative maintenance, and reduce downtime.
  • Ensure all sites uphold company standards for equipment care, chemical usage, and facility conditions.
  • Ensure all locations deliver fast, friendly, and consistent customer service.
  • Support sites in resolving customer concerns professionally and in a timely manner.
  • Monitor quality levels to ensure every wash meets or exceeds company standards.
  • Conduct regular market tours to review operations, cleanliness, safety, and team performance.
  • Ensure compliance with safety rules, environmental standards, equipment handling, and chemical management.
  • Identify issues quickly and support sites in resolving problems before they impact customers or operations.
  • Review key performance indicators (KPIs) regularly and drive accountability for results at each site.
  • Provide clear, direct feedback to managers and teams to support continuous improvement.
  • Prepare and present market performance updates to regional or corporate leadership.
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