Director, Shopper Marketing, Advanced Hydration

The Coca-Cola Company•Nashville, TN

5d•$155,000 - $175,000

About The Position

The Coca-Cola Company is seeking a Director, Shopper Marketing Strategy for its North America Operating Unit Advanced Hydration division. The role supports key retail customers by developing innovative shopper marketing strategies and plans that deliver business results and build lasting relationships with advanced hydration shoppers. The portfolio includes BODYARMOR Sports Drink, Powerade, vitaminwater, and smartwater. The Director leads strategies that support brand marketing goals across the path to purchase and consumer journey, influencing shopper behavior through key customers, shopper segments, and enterprise initiatives. This role is a core customer-team partner, working closely with Sales, Corporate Marketing, Field Marketing, and Commercial teams to develop effective strategies and tools, and to deliver memorable shopper experiences and brand affinity. The position is based in the Atlanta, Georgia area or Nashville, Tennessee area, with residence within 50 miles required. Travel is required, including local and neighboring territories. The role directly manages a working budget of more than $4 million and a media agency. The stated U.S. base pay range is $155,000–$175,000, with an annual incentive reference value of 30%.

Requirements

Bachelor’s degree required.
At least 7 years of experience in shopper marketing or a related marketing discipline.
Expert knowledge and fluency in the convenience retail channel and relevant retail media networks.
Residence within 50 miles of Nashville, Tennessee, or Atlanta, Georgia.
Professional-level proficiency with Microsoft Office, including PowerPoint, Excel, and Word.
Ability to travel as necessary; the requirements section states 25% travel by car and plane, including local and neighboring geographic territories.
Valid driver’s license and ability to drive long distances.
Motor vehicle records must meet Company standards under its Driving Policy.
Must be currently authorized to work in the United States on a full-time basis and must not require Coca-Cola Company sponsorship to continue working legally in the United States.

Responsibilities

Serve as the marketing lead and counterpart to the assigned Customer Team and retailer, collaborating on shopper marketing plans that meet or exceed retailer business goals.
Collaborate with the Customer Marketing VP, Director of Shopper Strategy, and Category Management Department to develop foundational retailer marketing strategy, tactical implementation, and optimizations.
Design and execute comprehensive annual shopper marketing plans for the U.S. domestic market in scope, supporting channel, retailer, and brand marketing objectives.
Manage the full project life cycle for retailer shopper marketing programs, including initiation, planning, execution, monitoring, controlling, analysis, and reporting.
Create and maintain detailed calendarized marketing plans, including objectives, KPIs, strategies, programs by trimester, tactical details, and budget line items.
Manage a working budget of more than $4 million, including transactional reporting, optimizations, invoice processing, and monthly reconciliations and reviews.
Manage the media agency and drive performance updates, real-time optimizations, and high-performing campaigns.
Serve as a subject matter expert on assigned channels, retailers, shopper segments, insights, trends, competitive landscape, and brand sales and marketing performance.
Coach and educate relevant teams on retailer marketing policies, intellectual property usage, style guides, media capabilities and guardrails, and marketing strategy; ensure Advanced Hydration entities follow applicable policies.
Build relationships with retailer counterparts and stakeholders to create synergies, identify opportunities, and develop programming and tactics for top customers.
Organize and steward joint planning for key customer programs with Corporate Marketing, Field Marketing, and Commercial teams, including strategic pivots and national, divisional, and regional opportunities.
Ensure seamless execution of shopper programs internally and externally through effective communication, presentation materials, and toolkits for field teams.
Manage shopper marketing communications with internal and external stakeholders, ensuring relevant teams have the information and buy-in needed for success.
Audit marketing and shopper metrics in real time and conduct post-program analyses that identify insights, learnings, best practices, and optimizations for long-term retailer, shopper marketing, and brand growth.