Director, SEO/AEO & Content Marketing

EcoShield • Salt Lake City, UT

1d • Onsite

About The Position

The Director, SEO/AEO & Content Marketing will own EcoShield Pest Solutions’ organic growth strategy and results across national and local SEO, answer engine optimization (AEO), content marketing, and organic social. The role focuses on business outcomes—including leads, sales, revenue, and customer acquisition cost contribution—rather than rankings alone. It will grow organic performance on www.ecoshieldpest.com through technical SEO, site architecture, on-page optimization, internal linking, and link acquisition, while building an AEO program to earn and track EcoShield’s visibility and citations in ChatGPT, Claude, Google AI Overviews, and Gemini for pest-control queries.

The director will scale local search through optimized Google Business Profiles, citations, review generation, and market- and pest-specific landing pages. They will lead a content engine covering editorial standards, service pages, guides, and video, using AI-assisted production with human editorial quality control, and develop video-first organic social and relevant niche influencer partnerships. As the program grows, the director will hire and develop SEO/AEO and content specialists, manage agency partners where useful, and forecast and report organic lead and sales volume.

This is an in-office role in Salt Lake City, Utah, with an expectation of working in the office five days per week. EcoShield describes the position as a fast-paced, build-from-the-ground-up opportunity with executive backing and outcome-focused accountability. The company offers competitive compensation, full benefits, and eligibility for an annual performance bonus for director-level roles.

Requirements

• At least 8 years of experience in both national and local SEO, with a demonstrated record of creating and managing a successful organic channel on a high-traffic website.
• Demonstrated results and deep, credible fluency building AEO and LLM visibility programs, with a point of view on how AI answers change search behavior.
• Experience managing local SEO at scale, including multi-location Google Business Profiles, citations, and review programs.
• Technical SEO depth covering crawling and indexation, Core Web Vitals, structured data, migrations, and site architecture.
• Experience leading content operations, including editorial calendars, production pipelines, and quality standards at volume.
• Channel P&L or budget ownership and proven experience building and managing teams.

Nice To Haves

• Experience in a marketing organization that drives leads for an inside sales team.
• Experience in home services and/or local services.
• Hands-on fluency with tools such as Ahrefs, BrightEdge, Screaming Frog, and AEO visibility platforms such as Profound.
• Experience pairing SEO with CRO to convert organic traffic into leads.

Responsibilities

• Own the organic growth strategy and results across national SEO, local SEO, AEO, content marketing, and organic social, reporting on leads, sales, revenue, and CAC contribution.
• Grow organic performance on www.ecoshieldpest.com through technical SEO, site architecture, on-page optimization, internal linking, and link acquisition.
• Build an AEO program to earn and track EcoShield visibility and citations in ChatGPT, Claude, Google AI Overviews, and Gemini for pest-control queries.
• Scale local SEO by claiming, cleaning, and optimizing Google Business Profiles for service areas; managing citations and review generation; and creating local landing pages by market and pest.
• Lead the content engine, including editorial standards, service pages, guides, and video, with AI-assisted production and human editorial quality control.
• Build video-first organic social and develop niche influencer partnerships that resonate with the audience.
• Hire and develop SEO/AEO and content specialists as the program grows, and manage agency partners when they add value.
• Forecast and report organic lead and sales volume.
• Work in the office five days per week.

Benefits

• Competitive compensation package, with base salary commensurate with experience.
• Director-level roles are eligible to participate in the annual performance bonus program.
• Health, dental, and vision insurance.
• 401(k) plan with employer matching.
• Open PTO policy.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed