Director, Search Marketing, Americas

the LEGO Group • Boston, MA

3d • $169,031 - $253,547 • Hybrid

About The Position

As our Director, Search Marketing, Americas, you'll lead a search marketing team responsible for driving commercial performance across multiple retailer platforms and geographies. You'll manage a multi-million-dollar search investment, guide strategy across paid and organic search, and help define the future direction of eCommerce marketing in the Americas. Reporting to the VP, Head of Americas B2B eCommerce, you'll work across marketing, sales, operations, finance, and platform partners to deliver strong business outcomes while building capabilities for the next generation of online shopping.

Requirements

• Leadership proficiency in search marketing programs across platforms such as Amazon, Criteo, Google, and emerging search channels.
• Demonstrated experience in having managed high-performing teams and external partner relationships.
• Executed hands-on keys search advertising campaigns within retailer eCommerce environments or media agencies.
• Directed marketing investment planning, forecasting, and budget management across multiple channels and geographies.
• Built search strategies that delivered measurable growth through paid and organic search programs.
• Delivered commercial results through retailer media platforms and lower-funnel acquisition initiatives.
• Strong technical search expertise with leadership, commercial judgment, and the ability to communicate effectively with senior stakeholders.

Nice To Haves

• Applied retail search and SEO practices, including generative and agentic search optimization approaches.
• Used analytical tools such as Excel, SQL, R, or Python to evaluate marketing performance.
• Worked within a consumer packaged goods brand, media agency, or retailer advertising organization.
• Partnered directly with platforms such as Amazon Ads, Walmart Connect, Roundel, Google, Criteo, or similar organizations.

Responsibilities

• Lead a team of six specialists across Boston and Toronto responsible for paid and organic search execution.
• Shape the Americas search marketing strategy across retailer platforms and online marketplaces.
• Drive performance across retail media networks while maintaining strong commercial outcomes.
• Build trusted partnerships with eCommerce leaders, commercial stakeholders, and media teams.
• Develop test-and-learn roadmaps focused on retailer innovation opportunities.
• Help the organization prepare for AI-powered and agentic shopping experiences.
• Identify high-value search opportunities, allocate investment efficiently, and lead functional specialists to deliver measurable business growth.
• Navigate major shifts in search technology while continuing to deliver strong commercial results.
• Ensure the LEGO Group remains visible, relevant, and effective across retailer search environments while guiding the team into the future of agentic search optimization.

Benefits

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed