Director, Salesforce CRM Platform

Langley Federal Credit Union•Newport News, VA

1d•$130,100 - $167,600•Hybrid

About The Position

The Director, Salesforce CRM Platform sets strategic direction and oversees delivery and operational health of Langley Federal Credit Union’s Salesforce platform, including Financial Services Cloud, Marketing Cloud, Data 360, and other Salesforce products. The role owns the platform as Langley’s centralized, data-driven member-context layer, ensuring member history, interactions, and insight follow members across channels. The Director leads Salesforce administrators, developers, and architects; owns governance, configuration standards, release management, and data integrity; and manages the Salesforce vendor ecosystem, including licensing, integration partners, and third-party applications. The role partners with business-unit leaders to translate member-experience and operational priorities into platform capabilities and facilitate cross-functional prioritization. The Director owns the platform roadmap and member-context data model, integrations, and capabilities; advises on prioritization, investment, licensing, and build-versus-configure-versus-buy decisions; and works with Data Solutions leadership on Salesforce and enterprise data warehouse boundaries and shared data-quality standards. The role leads team development and platform delivery, establishes architecture and governance standards, oversees Salesforce integrations and Marketing Cloud capabilities, and monitors service levels and performance measures. It also manages vendor relationships, supports security and regulatory controls, governs AI-enabled CRM capabilities, and ensures disaster recovery, data retention, and business continuity plans are documented and tested. This is a full-time, hybrid position based at Langley Federal Credit Union’s City Center office in Newport News, Virginia. It is not a remote position. The targeted salary range is $130,100 to $167,600.

Requirements

Bachelor's degree in Computer Science, Information Systems, Business, or a related field, or an equivalent combination of education and experience.
Eight or more years of Salesforce platform experience.
Three or more years leading Salesforce administration and development teams.
Experience owning an enterprise Salesforce organization spanning multiple clouds, including environment strategy, release management, and platform governance.
Experience managing vendor relationships, licensing, and third-party applications within a Salesforce ecosystem.
Experience with integration platforms and patterns such as MuleSoft, REST/SOAP APIs, or event-driven integration.
Salesforce Certified Administrator certification.
Ability to demonstrate Langley’s Keys to Success: service orientation, accountability, adaptability, collaboration, and continuous learning.

Nice To Haves

Salesforce architect-track certification, such as Application Architect, System Architect, or Certified Technical Architect.
Experience in financial services, banking, or credit union environments.
Intermediate proficiency in Marketing Cloud Personalization and Marketing Cloud Engagement.
Experience governing AI-enabled CRM capabilities.

Responsibilities

Own the strategic Salesforce platform roadmap and align it with organizational growth, channel unification, and member-experience priorities.
Own the Salesforce member-context layer, including its data model, integration feeds, and capabilities supporting continuity across channels.
Facilitate cross-business-unit enhancement prioritization and advise on capacity, sequencing, trade-offs, and build-versus-configure-versus-buy decisions.
Partner with Data Solutions leadership on the boundary between Salesforce-resident data and the enterprise data warehouse, including data feeds, shared quality standards, and member-context completeness and accuracy measures.
Recommend platform investments and licensing decisions and inform enterprise data strategy and channel-ownership decisions.
Lead and develop Salesforce administrators, developers, and architecture staff, including workforce planning, skill development, team structure, assignments, and performance management.
Own platform governance, configuration and architecture standards, environment and sandbox strategy, release management, change control, and technical documentation.
Direct platform configuration, declarative automation, and custom development; favor supportable configuration over code and deliver roadmap commitments.
Oversee design, delivery, and reliability of Salesforce integrations with enterprise systems, including the core platform, and ensure changes follow change-management and security protocols.
Own delivery and configuration of Marketing Cloud Personalization and Marketing Cloud Engagement in partnership with Marketing.
Establish, monitor, and report platform SLAs and KPIs, including availability, release quality, integration reliability, adoption, utilization, and data quality, and use them to drive improvement and inform investment decisions.
Manage Salesforce, middleware, and ISV vendor relationships, including licensing, renewals, true-ups, roadmap engagement, due diligence, and performance monitoring.
Recommend platform vendor and ISV selections within the approved budget and escalate vendor risks through appropriate governance channels.
Partner with Information Security to define and enforce platform roles, permissions, and least-privilege access, and ensure configurations support audit, examination, and regulatory requirements.
Govern AI-enabled Salesforce CRM capabilities, including use-case approval, model documentation, and compliance with responsible AI standards.
Ensure platform disaster recovery, data retention, and business continuity plans are documented and tested.

Benefits

Affordable medical, dental, and vision plans.
Educational assistance covering items such as books, lab fees, and registration costs.
Student loan repayment support.
Career growth opportunities.
Paid vacation that accrues from day one and increases with length of service.
Thirteen paid holidays, including the employee’s birthday and the day after Thanksgiving, plus floating holidays.
Paid sick time.
401(k) plan with a 6% company match, immediate vesting, and a Roth IRA option.
Company-covered short- and long-term disability insurance.
Complimentary life insurance and the option to purchase additional voluntary life insurance.
Flexible health care and dependent care benefits.