Director, Sales - Healthcare Technology

Treatspace•Pittsburgh, PA

18h•Onsite

About The Position

Treatspace helps independent medical practices, physician groups, and healthcare organizations improve patient access, referral coordination, online visibility, and measurable practice growth. Our PracticeBeat product line supports thousands of providers by helping patients find, choose, and access care. We are now rebuilding our operating model around AI-native execution, agentic workflows, and outcome-driven growth. We are not looking for someone to simply manage activity. We are looking for someone who can build a predictable sales-led growth motion. Treatspace is hiring a hands-on Director, Sales to build, manage, and improve our sales-led growth motion. This person will own the operating system for outbound, inbound, partner-assisted, and self-sourced sales. The immediate priority is to turn our current sales effort into a predictable motion that hits the plan of record while improving demo quality, demo-to-close conversion, follow-up discipline, rep coaching, pipeline inspection, and revenue outcomes. The team is getting activity and at-bats, but the motion is not yet predictable enough. The highest-leverage problem is not simply booking more demos. The highest-leverage problem is improving how we target, prepare, demo, follow up, convert, and close. This role is for someone who has built or managed a sales-led growth motion before and knows how to turn inconsistent performance into a repeatable operating cadence.

Requirements

Experience with B2B SaaS sales and sales-led growth
Experience with outbound SDR-to-AE motions within SMB or mid-market sales
Experience with demo-to-close improvement, sales process design, and pipeline inspection
Experience with rep coaching, CRM discipline, forecasting, and closed-lost analysis
Experience with sales enablement, multichannel outbound, and founder-led or early-stage environments
Comfortable with ambiguity and willing to dive into operational details
Ability to excel at diagnosing funnel problems, turning data into operating decisions, and coaching reps in real time
Focus on measurable revenue outcomes over vanity metrics
Enjoy helping build the playbook rather than just inheriting a perfect one

Nice To Haves

Healthcare experience
Experience selling to independent medical practices, physician groups, healthcare SMBs, or similar owner/operator customers

Responsibilities

Own the weekly sales operating cadence to provide the company with an objective, data-driven look at the sales motion each week, including tracking and managing plan of record tracking and forecast discipline, rep and SDR performance, closed-lost analysis and demo-to-close improvements, and weekly commitments, accountability, and coaching priorities.
Help the sales team hit the commitments already made in the plan of record, balancing short-term execution with long-term evolution.
Improve attended-demo-to-close conversion by inspecting the full motion—from pre-call research, qualification, and AE preparation to discovery, objection handling, and close plan execution—to diagnose why deals stall and implement changes.
Directly coach AEs to elevate discovery, urgency creation, demo quality, market positioning, and CRM hygiene by regularly reviewing calls, emails, and deal notes.
Manage and optimize the SDR motion to ensure targeting the right practices through the right channels, including improving outbound calling effectiveness, multichannel outreach, connect rates, held-demo rates, lead scoring, and the SDR-to-AE handoff process.
Help build the proof system the sales team needs to move prospects from interest to commitment, including developing referenceable customers, video clips, case studies, specialty-specific demo paths, and post-demo follow-up assets.
Help define how AI and agents should support the sales motion (e.g., pre-call research, account scoring, post-call summaries, pipeline inspection, and coaching insights).
Evaluate AE/SDR capabilities, performance gaps, talent risks, and compensation alignment to ensure the right people are in the right seats, providing transparent, objective evaluations of team performance and organizational needs.