Director Sales Enablement

Desert Financial Credit Union•Phoenix, AZ

12h

About The Position

The Director of Sales Enablement is responsible for designing and leading strategic programs that enhance sales productivity, effectiveness and revenue growth across the organization. The Director leads the Sales Enablement team, oversees the development of tools to support productivity and effectiveness of the sales organization. The Director is responsible for understanding key business and stakeholder priorities, and creating innovative and value-add sales enablement, sales learning, change management, communication, and content solutions for the sales organization. The Director also collaborates cross-functionally with Sales, Marketing, L&D, Product Management, Operations, and other Line of Business (LOB) leaders to optimize the end-to-end sales journey, including CRM utilization, omni-channel sales pipeline effectiveness, goal setting, sales performance coaching, competitive intelligence, and incentive alignment.

Requirements

Bachelor's degree in business, Marketing or related field preferred.
Equivalent combination of education and experience required.
8+ years of experience in Sales Enablement, Sales Operations, Marketing or (B2C/B2B) required.
5+ years of experience leading people within a financial institution required.
Proven ability to manage cross-functional teams and deliver measurable sales productivity improvements required.
Experience partnering with Marketing, Product, Revenue Operations, and L&D on integrated sales strategies required.
Seamless relationship manager capable of establishing and building trust through deep understanding of organization and learner / leader needs required.
Strong knowledge in CRM systems (e.g. Salesforce), data analysis and enablement platforms required.
Proven people leader with ability to recruit, develop and manage high-performing team required.
Demonstrated ability to create performance dashboards and deliver executive reporting required.
Knowledge of existing systems and technology platforms required.

Responsibilities

Lead the development and optimization of sales tools, content, communications, promotions, and campaigns to increase frontline productivity.
Drive adoption and optimization of CRM and sales-related technologies in partnership with the Automation team and LOB partners.
Collaborate with the Learning team to ensure sales tools complement formal training with practical tools and reinforcement strategies.
Lead and support the development and delivery of sales enablement & learning solutions that address knowledge and skills gaps and build sales force capabilities against defined KPIs.
Lead and advise sales insights and reporting through the development of cutting-edge reports and data models.
Serve as a trusted adviser to sales leaders, LOB and executive leaders, driving understanding and adoption of reporting insights and aligned sales programs.
Monitor the accuracy and efficient distribution of sales reports and other intelligence essential to the sales organization.
Generate and enable new revenue opportunities by surfacing competitive intelligence and market trends across revenue-driving business units.
Partner with Marketing and leverage data to optimize and create new sales leads.
Design and implement sales process standardization, including automation, member journey alignment, and performance milestones.
Support sales funnel health by identifying key drop-off points and partnering with key stakeholders to develop productivity-enhancing strategies.
Proactively support opportunities for sales process improvement.
Oversee the creation of sales performance coaching resources and goal management frameworks to support front-line leadership.
Direct sales forecasting, planning, and budgeting processes used within the sales organization.
Work closely with the incentive compensation team to align goals, reporting, and recognition with sales strategies.
Partner with Marketing and Product to manage lead flow, frontline readiness, and Go-to-Market (GTM) alignment for campaigns and new solutions.
Supports various sales promotions and sales recognition programs for the organization.
Lead, coach, and develop the enablement team while building a scalable, high-performing operating model.
Perform other job-related duties as assigned.